Principal Marketing Manager
Adobe
San Jose
hace 3 días

Job Description

As an integral member of the Document Cloud Marketing team, you will drive our small business marketing strategy for our core Adobe Acrobat product.

You will be an inspiring leader for the business to discover new business growth opportunities to drive the annual and quarterly strategic marketing plans for Adobe Acrobat.

In addition, you will work on critical initiative for Acrobat including partnerships, migration programs, promotions and pricing strategies.

You will develop key initiatives that impact short-term and long-term recurring revenue and new units, and partner with cross-functional partners to communicate those plans to work towards marketing execution.

As an outstanding marketer, you have deep customer insight for the small business customer, are data driven, and proficient in marketing frameworks, channels and tactics.

You understand software as a service and subscription models, excel at building relationships and credibility across diverse groups, are a self-starter with strong initiative.

Demonstrate excellent verbal and written communication skills and are a strong leader and motivator of teams.

Responsibilities

  • Own and drive Adobe Acrobat the marketing strategy, and key business meaningful metrics
  • Discover new business growth opportunities and unlocks for Acrobat to accelerate revenue and units
  • Develop compelling value proposition messaging for our core target segment to convince them to try, buy, and embrace our software.
  • Develop migration strategies for Acrobat customers to drive higher value solutions
  • Work with Product and Partnership teams to identify and nurture new partnership opportunities for growth
  • Partner across Marketing, Sales, Finance, Product to define programs and strategic priorities and lead communication and rollout
  • Collaborate with Campaign Marketing Teams, GTM execution teams, and central marketing teams to translate strategies into marketing initiatives.
  • GTM Strategy point of contact for regions and business partners
  • Collaborate with Analytics teams to understand trends in the business and develop insights that translate into actionable recommendations for growth
  • Understand trial strategies, promotion pricing
  • Requirements :

  • BS / BA with 10+ years of marketing experience, technology company and SaaS experience preferred
  • Data driven, and well verse in research. Utilizes and interprets insights to inform decisions and strategic direction
  • Demonstrates test & learn, and growth attitude
  • Customer-first orientation, with experience with SMB preferred
  • Proven leadership success in dynamic environments, rapidly anticipating and adapting to shifting priorities
  • Strong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives
  • Proficient in market research and how to utilize research and data to inform marketing strategies
  • Strong ability to frame issues, drive appropriate analyses, and make clear, actionable recommendations
  • Understanding of migration strategies and tactics, partner marketing
  • Outstanding analytical, verbal, and written communication skills
  • Excellent program management skills
  • Highly reciprocal work style
  • Global cultural awareness and experience with global teams
  • At Adobe, you will be immersed in an outstanding work environment that is recognized throughout the world on Best Companies lists.

    You will also be surrounded by colleagues who are committed to helping each other grow through our outstanding Check-In approach where ongoing feedback flows freely.

    If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status

    At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on . You will also be surrounded by colleagues who are committed to helping each other grow through our unique approach where ongoing feedback flows freely.

    If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the and explore the meaningful we offer.

    Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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