Sr Campaign Marketing Manager
Adobe
San Jose
hace 6 días

The Opportunity

Looking for a career path that combines technical savvy with business perspective? As a Senior Campaign Marketing Manager on the Adobe Stock Campaign Team, you will analyze customer and product data, evangelize the insights, and work with product marketers, designers, and lifecycle marketing teams to build our customer lifecycle campaign strategy and drive the execution of these programs across Creative Cloud surfaces to our fast-growing subscriber base.

As a marketer, you have a customer-centric approach, are data driven, and have a love for creative design. You are familiar with subscription models, and are exceptional at establishing relationships.

You are a self-starter with strong initiative who demonstrates excellent verbal and written communication skills and partners well across global cross-functional teams.

What you’ll do

  • Develop the B2C customer lifecycle strategy for Adobe Stock Acquisition, Onboarding, Retention.
  • Lead campaign execution across surfaces and channels, defining target segments and messaging hierarchy, asset maintenance, and setting tracking structure for measuring performance of full funnel programs.
  • Optimize content, copy and campaigns based on continual measurement and review of real-time performance analytics.
  • Partner with cross-functional team to develop and drive a data-first approach to advanced campaign segmentation and engaging campaign content
  • Present customer insights to the business unit through detailed analysis, combined with a deep understanding of user needs, habits, and perceptions developed in partnership with cross-functional teams.
  • Effectively communicate customer engagement strategies and performance to the broader marketing team, to cross-functional partners, and to leadership.
  • Develop customized dashboards and reports as needed.

    Requirements

  • 7+ years of experience in marketing, with a minimum of 3+ years working in advertising or performance marketing
  • Ambitious, self-starter with a positive, upbeat demeanor
  • Strong project management skills including conceptualization, driving alignment, planning resources, handling deadlines and objectives, delivering analysis and recommendations
  • Creative and nimble. You think on your feet, try new approaches and are willing to learn from your mistakes. You have the perseverance without the ego.
  • Confident communicator. Ability to effectively communicate priorities and sophisticated ideas as well as influence across partners and organizations.
  • Analytical orientation. Excellent at both quantitative and qualitative analysis, with consistent track record to creatively problem-solve with a bias for action
  • Bachelors Degree in marketing, business or a related field
  • Highly desired

  • Prior creative experience and media planning at agencies
  • Experience in multi-channel media strategy
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