Full time IMB Caribbean Market Manager. Own IBM Strategy and Tactic for West Indies market. Coordinate with IBM CBL all marketing agenda for Caribbean Markets and coordinate with DBMS in Caribbean the local and tactics supporting in all needs identified.
Communicating the customer insight to the medical / marketing / commercial / H&V as an input
for brand plans and to revise the plans, if necessary.
Spending 50% of his / her time in the field
Work with CBLs in definition of customized strategies for Caribbean island clear definition and follow up of the tactical agenda
Be a role model of OWN-IT and IBM culture (aspirational mindset) and spread it to all the IBM
Stakeholders in the country organization.
Representing IBM to the external stakeholders like : HCPs, physicians, pharmacists and institutions
Aligning all internal stakeholders towards IBM objectives like commercial, marketing, medical,
H&V, shared GEP FFs, public affairs, BT, HR, finance, etc.
Planning the internal alliance agreements with other business and securing the implementation
and revision, if necessary.
Ensuring that all IBM activities and colleagues are 100% compliant with Pfizer policies and
Taking proactive measures to avoid potential compliance risks. Managing Interact and Ariba approval processes with this perspective.
This role will be working in close relation with :
CBLs : to execute all marketing activities (promotional materials, investments, launch, etc)
Commercial : to canalize all commercial needs and secure the implementation for IBM portfolio in West Indies
Training : to ensure that all sale force is trained
H&V : to coordinate and accelerate the access agenda, define priorities and execute plan accordingly
Caribbean DBM : To follow up IBM portfolio performance and local agenda
Medical : To coordinate scientifically support when needed
Key brands of responsibility : all IBM portfolio
Managerial role; directly manage the relation with Caribbean DBM
Cross-functional brand leadership across Field Force, GH&V, Account Management, Medical, legal, regulatory, GCO, BAI, and key cross functional areas.
Secure continuity of execution of access strategies and tactics as well as tender / IMAA negotiations across the CAC countries.
Provide local insights and brand feedback to Country Lead and CBLs
Tailor brand and execute brand strategies to local market needs, and define local priorities for the brand
Forecast brand(s) performance and track progress towards target
execute in country brand(s) budget provided by Marketing group
Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes through local programs
Manage & Build Relationships with External Stakeholders
Execute West Indies IBM Plan : (Access, marketing, commercial, medical agenda)
Promotional Material and Campaign Development : working with regional team on development of materials
Promo Meetings : Manage compliance review of materials.
Commercial and trade marketing initiatives
2 years of marketing or commercial experience within the industry
Expect candidates to demonstrate these competencies :
Demonstrates business acumen
Holds people accountable
Builds and manages effective teams
Expect candidates to demonstrate these commercial / management competencies :
Marketing, Customer and Competitor Insight
Strategic and Operational Business / Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration / negotiation (w / Customer Marketing roles in country, FF, RTALs, RBLs, BU Leads / CM)
Exceptional skills to manage complex internal & external Stakeholders
Spanish and English
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.