Upjohn Caribbean Market Manager
Pfizer Canada Inc.
Escazu, Costa Rica
hace 6 días

Role Description

Full time IMB Caribbean Market Manager. Own IBM Strategy and Tactic for West Indies market. Coordinate with IBM CBL all marketing agenda for Caribbean Markets and coordinate with DBMS in Caribbean the local and tactics supporting in all needs identified.

  • Communicating the customer insight to the medical / marketing / commercial / H&V as an input
  • for brand plans and to revise the plans, if necessary.

  • Spending 50% of his / her time in the field
  • Work with CBLs in definition of customized strategies for Caribbean island clear definition and follow up of the tactical agenda
  • Be a role model of OWN-IT and IBM culture (aspirational mindset) and spread it to all the IBM
  • Stakeholders in the country organization.

  • Representing IBM to the external stakeholders like : HCPs, physicians, pharmacists and institutions
  • Aligning all internal stakeholders towards IBM objectives like commercial, marketing, medical,
  • H&V, shared GEP FFs, public affairs, BT, HR, finance, etc.

  • Planning the internal alliance agreements with other business and securing the implementation
  • and revision, if necessary.

  • Ensuring that all IBM activities and colleagues are 100% compliant with Pfizer policies and
  • procedures.

    Taking proactive measures to avoid potential compliance risks. Managing Interact and Ariba approval processes with this perspective.

    This role will be working in close relation with :

    CBLs : to execute all marketing activities (promotional materials, investments, launch, etc)

    Commercial : to canalize all commercial needs and secure the implementation for IBM portfolio in West Indies

    Training : to ensure that all sale force is trained

    H&V : to coordinate and accelerate the access agenda, define priorities and execute plan accordingly

    Caribbean DBM : To follow up IBM portfolio performance and local agenda

    Medical : To coordinate scientifically support when needed


    Key brands of responsibility : all IBM portfolio

  • Managerial role; directly manage the relation with Caribbean DBM
  • Cross-functional brand leadership across Field Force, GH&V, Account Management, Medical, legal, regulatory, GCO, BAI, and key cross functional areas.
  • Secure continuity of execution of access strategies and tactics as well as tender / IMAA negotiations across the CAC countries.
  • Provide local insights and brand feedback to Country Lead and CBLs
  • Tailor brand and execute brand strategies to local market needs, and define local priorities for the brand
  • Forecast brand(s) performance and track progress towards target
  • execute in country brand(s) budget provided by Marketing group
  • Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes through local programs
  • Manage & Build Relationships with External Stakeholders
  • Accountability :

  • Execute West Indies IBM Plan : (Access, marketing, commercial, medical agenda)
  • Promotional Material and Campaign Development : working with regional team on development of materials
  • Promo Meetings : Manage compliance review of materials.
  • Commercial and trade marketing initiatives
  • Qualifications :

  • 2 years of marketing or commercial experience within the industry
  • Bachelor’s Degree
  • Expect candidates to demonstrate these competencies :

  • Demonstrates business acumen
  • Acts decisively
  • Seizes accountability
  • Holds people accountable
  • Leads change
  • Builds and manages effective teams
  • Expect candidates to demonstrate these commercial / management competencies :

  • Leadership
  • Marketing, Customer and Competitor Insight
  • Supplier Management
  • Marketing Execution
  • Project Management
  • Strategic and Operational Business / Marketing Planning
  • Data analysis, interpretation and communications
  • Performance and Program Metrics
  • Exceptional interpersonal skills
  • Exceptional collaboration / negotiation (w / Customer Marketing roles in country, FF, RTALs, RBLs, BU Leads / CM)
  • Exceptional skills to manage complex internal & external Stakeholders
  • Spanish and English
  • Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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