Looking to lead top brands in redefining how they build and craft their customer’s experience? The Data & Insights, Profile and Activation consultant role will enable you to play a lead role in how businesses can improve their bottom line through the prescriptive application of Adobe'
s digital experience technologies.
In this role, you will help businesses take advantage of the capabilities of Adobe Experience Cloud and Platform solutions to power their digital marketing programs.
Working hands-on with customers, you will drive roadmap creation, provide best-practices guidance, impact execution and growth, and help Adobe customers develop their digital strategy, governance, and operations.
What You’ll Do
Develop relationships at all levels within Customer digital marketing teams and maintain regular and appropriate communication with them.
Get an in-depth knowledge of the customer's online business model and digital marketing strategy and drive success rooted in customer's business drivers.
Lead customer discovery sessions with different business units within a Customer's organization and help guide use cases, business requirements and key performance indicators, and assist as part of a team to deliver against those objectives.
Lead customers through benchmarking against competitors, user research, usability studies, and data-driven experimentation to inform the roadmap.
Work closely with Adobe’s customer’s Brand, Product, Analytics, Ecommerce, and IT teams to drive roadmap prioritization and best-in-class solution design.
Create and drive optimization test plans and strategic roadmap using A / B testing, multivariate testing, segment-based targeting, behavioral targeting, and personalization.
Analyze large and detailed customer-level data sets and tell the story of your findings through data visualizations and meaningful data insights
Work with Adobe leadership and sales teams to ensure Customer renewals.
Experience and Skills to Succeed
Bachelor’s degree required.
Have solid command of how Adobe’s technology and other digital marketing technologies and platforms work together to deliver personalization at scale.
7+ years’ experience with Adobe Experience Cloud (Analytics, Target, Audience Manager and / or Campaign), background in Adobe Experience Platform (Customer Journey Analytics, Real-time CDP and / or Adobe Journey Optimizer) or comparable products related to personalization, analytics, CDP / DMPs, and / or campaign management.
Experience using data visualization tools such as Tableau, Power BI, Looker and analysis tools such as R, Python, SAS, etc.
Understanding of how to use SQL to validate and analyze data.
Must be very comfortable in a Customer-facing role, speaking publicly to groups, and interacting with executives.
Proven track record for performing customer-level multi-channel analysis and calling out concrete themes and recommending future value-focused work
Ability to implement a broad, Customer-wide, approach to personalization, targeting, and data analysis / visualization
Create thought leadership, write blogs, build training videos to enable Adobe and customers.
Elevate and encourage fellow team members through caring, effective leadership, regular shared feedback, and mutual mentoring;
drive continuous improvements in our ways of working.
Special consideration for :
Experience with data at scale
Proven digital leadership, strategy, execution
Experience leading large multi-application projects
Pursuant to the Colorado Fair Pay Act, below is a summary of compensation elements for this role at the company if based in Colorado.
Colorado Starting Salary : $139,800 - $181,600
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC base + commission), and short-term incentives are in the form of sales commission plans.
Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.