The SEM Strategist is responsible for the day to day management of paid search campaigns.
The SEM Strategist will execute paid search strategy, continuously monitoring the account, analyzing performance, and optimizing campaigns based on performance to ensure campaign targets are met.
This position requires hands on paid search experience.
Tactical campaign development and daily execution of all paid search campaigns including daily spend monitoring, keyword, ad copy, campaign creation and development.
Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
Hands on bid optimization and bid strategy execution to meet and exceed targets. Monitor and react to key account metrics, including but not limited to CTR, CPCs and impression share.
Critically audit and analyze performance data to make adjustments as needed.
Technical Knowledge :
Experience 3 years and hands on in SEM platforms and full understanding and management of at least 2 of the most important buying platforms UIs and reporting functions, such as Adwords, Bing, Kenshoo and Marin.