Marketing Data Scientist – Customer Analytics
Substance
San Jose
hace 5 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences.

We’re passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.

The Opportunity

The Marketing & Customer Insights (MCI) organization has a dual mandate of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and measure customer experiences across surfaces.

Within MCI, the Advanced Analytics team was established to focus specifically on developing deeper customer insights and deliver analytical tools to support integrated marketing planning across channels.

The group closely partners with Global and Field Marketing, IT, business unit leaders and other corporate functions to improve understanding of our customers and their digital journey.

The team is looking for a Marketing Data Scientist who is passionate about deriving impactful customer insights from large datasets through descriptive, diagnostic, predictive and prescriptive analytics techniques.

The ideal candidate will have a combination of strong technical skills and experience in applying data science to influence business decision making and demonstrate business impact.

What you'll Do

Translate business problems into a data and analytics plan and execute

Define and own the next-generation analytics stacks focused on identifying deeper customer insights and opportunities in acquisition, engagement and retention

Acting as a thought partner to Campaign, Media, Adobe.com, Product, Go-To-Market and other teams

Collaborate with the partners to establish analytics roadmap and ensure alignment with future need of the business

Work with engineering team to scale capabilities to broader use cases and regular refresh cadence

What you need to succeed

Advanced degree in Statistics, Economics, Business, or related quantitative field

3+ years of hands-on experience with applied data science, conducting quantitative analysis on datasets to address business questions

Experience programming in SQL, and R or Python

Understanding of statistics, machine-learning and / or econometric modeling

Excellent oral and written communication skills

Ability to synthesize large scale data sets to generate a clear story and impactful insights

A curious mind, passion, and motivation to learn new skills, tools, and analytics techniques critical to tackle business challenges

Strong ability to build collaborative, productive relationships with colleagues and teams across the company

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