Marketing Community Relations Coordinator
Location : San José
Categories : Unit 7 - CSUEU - Clerical and Administrative Support Services, Probationary, Full Time, Theatre Arts
Job Summary
The Marketing Community Relations Coordinator provides audience development, assists with marketing and revenue generation, and department oversight.
A key component is the development of a strategic marketing plan to expand the arts reach and audience growth into the University and Silicon Valley.
The position assists in the development, implementation and evaluation of marketing strategies to meet or exceed the Hammer Theatre audience development growth requirements, revenue and attendance goals, and plays a role in planning and executing.
Revenue generating marketing plans, including, those for season and single ticket campaigns and ancillary sales. Public and media relations and coordination with Front of House Operations.
Key Responsibilities
Assist with marketing plans to meet business goals for Hammer and adhere to strategic plans
Analyze results, present results and suggest modifications to plans as necessary
Create and maintain a strong online presence for the Hammer
Coordinate with Patron Services and Client Services to arrange digital displays onsite
Patron concierge & accessibility services at events
Partnering with local business and outside vendors
Reaching out to SJSU community
Develop programs for School shows, educators in local community
Recruit, train, manage volunteers
Process onboarding paperwork
Identify appreciation and outreach projects
Knowledge, Skills & Abilities
Marketing understanding, with knowledge of Public Relations, Graphic Design, Social Media, Website Management
Demonstrated strong interpersonal, organizational, and creative problem-solving skills
Professional, service-oriented demeanor
Demonstrated exceptional written and verbal communications skills; experience writing copy for communications, print and online
Demonstrated successful development and implementation of direct marketing campaigns
Database management experience
Experience managing volunteers
Knowledge of educational systems, K-12 programs
Special Event management and crowd management skills
Working knowledge of graphic design, Adobe Creative Suite
Proficient with Google cloud suite, Google Ads and Analytics; Adobe Creative Suite a plus
Required Qualifications
Completion of a high school program, technical / vocational program, or their equivalents
Three years of related office work experience
Preferred Qualifications
A bachelor’s degree in Film and Theatre or Business
Three years or more of multi-channel marketing experience, preferably in performing arts
Demonstrated excellent communications skills (written and verbal)
Working experience leading digital marketing strategies, tactics, and best practices
Working experience with Customer Relationship Management (CRM), database management systems, and Microsoft Office Suite (Excel, PowerPoint, and Word)
Volunteer Management experience
Working knowledge of local schools and K-12 opportunities for arts education
Compensation
Classification : Administrative Support Coordinator II
Anticipated Hiring Range : $3,900 / month - $4,400 / month
CSU Hiring Range : $3,440 / month - $5,639 / month
San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .
