Marketing Community Relations Coordinator
San Jose State University
San José
hace 1 día

Marketing Community Relations Coordinator

Location : San José

Categories : Unit 7 - CSUEU - Clerical and Administrative Support Services, Probationary, Full Time, Theatre Arts

Job Summary

The Marketing Community Relations Coordinator provides audience development, assists with marketing and revenue generation, and department oversight.

A key component is the development of a strategic marketing plan to expand the arts reach and audience growth into the University and Silicon Valley.

The position assists in the development, implementation and evaluation of marketing strategies to meet or exceed the Hammer Theatre audience development growth requirements, revenue and attendance goals, and plays a role in planning and executing.

Revenue generating marketing plans, including, those for season and single ticket campaigns and ancillary sales. Public and media relations and coordination with Front of House Operations.

Key Responsibilities

  • Assist with marketing plans to meet business goals for Hammer and adhere to strategic plans
  • Analyze results, present results and suggest modifications to plans as necessary
  • Create and maintain a strong online presence for the Hammer
  • Coordinate with Patron Services and Client Services to arrange digital displays onsite
  • Patron concierge & accessibility services at events
  • Partnering with local business and outside vendors
  • Reaching out to SJSU community
  • Develop programs for School shows, educators in local community
  • Recruit, train, manage volunteers
  • Process onboarding paperwork
  • Identify appreciation and outreach projects
  • Knowledge, Skills & Abilities

  • Marketing understanding, with knowledge of Public Relations, Graphic Design, Social Media, Website Management
  • Demonstrated strong interpersonal, organizational, and creative problem-solving skills
  • Professional, service-oriented demeanor
  • Demonstrated exceptional written and verbal communications skills; experience writing copy for communications, print and online
  • Demonstrated successful development and implementation of direct marketing campaigns
  • Database management experience
  • Experience managing volunteers
  • Knowledge of educational systems, K-12 programs
  • Special Event management and crowd management skills
  • Working knowledge of graphic design, Adobe Creative Suite
  • Proficient with Google cloud suite, Google Ads and Analytics; Adobe Creative Suite a plus
  • Required Qualifications

  • Completion of a high school program, technical / vocational program, or their equivalents
  • Three years of related office work experience
  • Preferred Qualifications

  • A bachelor’s degree in Film and Theatre or Business
  • Three years or more of multi-channel marketing experience, preferably in performing arts
  • Demonstrated excellent communications skills (written and verbal)
  • Working experience leading digital marketing strategies, tactics, and best practices
  • Working experience with Customer Relationship Management (CRM), database management systems, and Microsoft Office Suite (Excel, PowerPoint, and Word)
  • Volunteer Management experience
  • Working knowledge of local schools and K-12 opportunities for arts education
  • Compensation

    Classification : Administrative Support Coordinator II

    Anticipated Hiring Range : $3,900 / month - $4,400 / month

    CSU Hiring Range : $3,440 / month - $5,639 / month

    San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .

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