Senior Manager, Customer Engagement Strategy, Creative Cloud for Teams
San Jose
hace 5 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Challenge

The Digital Media Engagement team defines the strategy for growing new customer acquisition, improving customer engagement, and increasing customer lifetime value across Creative Cloud.

This team provides business critical insights using analytics and ensures cross-functional alignment of goals and execution.

We work with our business partners to define our campaign and persona-level customer journey requirements across demand creation, nurture, conversion, and engagement to maximize long term customer growth and success.

Team members are analytical and strategic, with a pragmatic sense for how to get things done, through positive relationships across the company.

What You’ll Do

In this role, you will be a strategic leader responsible for defining, owning and optimizing the customer journey strategy within the B2B Creative Cloud segment focused on SMBs.

You will play a key role in defining the Creative Cloud for Teams customer journey requirements across demand creation, nurture, and conversion to create personalized and engaging experiences.

Staying close to the data and collaborating with analytics teams to understand trends in the business will allow you to develop insights that translate into impactful recommendations for growth.

In this highly cross-functional role you will also be expected to manage the execution of your strategy across the Campaign marketing, Demand Generation, Lifecycle Marketing, and product teams.

The role will require a combination of strategic thinking, customer empathy and the ability to go deep into the data (both quant and qual) to determine the right strategy to move the needle on our key KPIs.

The role requires strong interpersonal, organizational, and analytical skills.

What You Need To Succeed

  • BS / BA & 6+ years of industry experience in roles such as business strategy, management consulting, product marketing, or growth marketing.
  • B2B experience is preferred.

  • Strong understanding of digital business models and how to test and optimize customer experiences to deliver results
  • Results oriented and data driven with strong analytical skills and an ability to quickly turn data into actionable insights.
  • Demonstrated history of building conviction and a strong point of view, built on a deep understanding of audiences, markets, products and competitive landscapes.
  • Experiencing defining, building and improving customer journeys
  • Proven track record to take initiative on new projects and drive complex, ambiguous issues to resolution
  • Demonstrated ability to build partnerships with key teams including Product Management, Campaign Marketing, Growth, Product Marketing, and Program / Project Management.
  • Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities.
  • Outstanding communication and social skills with the desire and ability to take a stand and advocate a course of action, highly articulate, makes arguments in a compelling manner
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