For +136 years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Flavored Alcohol Beverage brand Topo Chico Hard Seltzer in Latin America.
Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to life.
In this role you will be responsible for shaping the Consumer Promotions and Content strategies, plans, and execution for the FAB category, partnering cross functionally across the region, and with Coca-Cola bottling partners.
This is an exciting opportunity for a Commercial Execution Excellence Manager in Alcohol Category to act as an intrapreneur to help build a start-up in Latin America with the resources and backing of The Coca-Cola Company.
Flexible Location : Mexico, Brazil, Colombia, Argentina, Costa Rica, Perú.
Notes : No relocation package will be considered for this role.
What You’ll Do For Us
Responsible for developing LATAM strategies for all channels on and off-premise and incorporating category(ies) vision, identifying key opportunities alongside LATAM channels and main subchannels to guarantee channel strategy implementation, delivering revenues, transactions, and volume objectives.
Responsible for the connection of category and channels (with occasion platforms approach).
Define value-added programs execution guidelines with the customer and commercial leadership areas to win in the market at the Point of sale (POS), based on Coca-Cola portfolio and Channel needs.
Track channel main indicators, review business performance, and design impactful actions to improve when results are below targets.
Continuously share information, insights, and knowledge with KO System, developing platforms to materialize those insights into actions.
Support channel commercial capabilities development cross-collaborating with VTM for new models design, RGM to guarantee a long-term sustainable multi-category OBPPC, Executional Intelligence for portfolio availability tools, Market Assets to continue building our edge the POS and Prospect & CCRM for channel sustainability and long term engagement for the categories (brands) across channels.
Be the lens of the Channel in the categories assigned and represent Customer and commercial Leadership (C&CL) functions in the category extended team.
Executional reality check in Category Extended Team).
Leads the improvement of the Initial commercial construct (based on the ABP + Channel driven Picture of Success
To succeed, the role requires to conduct analyses to fully understand shopper and customer insights to anticipate consumer and shopper trends and changes, as well as track channel performance to quickly react to competitor’s movement.
The role is also responsible to provide execution guidelines and influence the execution of the channel strategy through the Operation Unit, in order to gain relevance at the store level, helping achieve Objectives.
Qualifications and Requirements
5+ years of experience in commercial and / or strategic areas
Ideal candidate will have alcohol category experience
Proven abilities of Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, Influencer.
Languages : English (Proficient) and Spanish (Required). Portuguese (Nice to have)
Experience with Channel Strategy, Commercial Strategy, Shopper Marketing
Experience in Value to Market (VTM) and Route to Market (RTM) desirable
Key Accounts Management
Field Marketing Activities
What We Can Do For You
Iconic & Innovative Brands : Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
We believe the Alcohol category will become a billion-dollar category for the Company. This is your opportunity to be a leader building that category across Latin America!
Creative Team Culture : Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Exposure to World Class Leaders : Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Global Community of Belonging : We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
Purpose Driven : Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products .
Our Purpose and Growth Culture :
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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