Digital Marketing Manager

Sage

San Jose

hace 5 días

ising, and PPL to reach weekly lead targets by sales segments and industries

Prioritization and development of campaigns that support Sage Intacct’s marketing strategy / objectives, integrating the right mix of demand generations tactics

Manage digital ad platforms that will be used to attract, capture, and convert prospects into customers

Work with cross-organizational and global teams to define and prioritize short and long-term campaigns to drive conversions and lead generation

Measure and report on campaign results by channels to distill findings and insights that can be shared with partners across broader teams

Research competition, investigate benchmarks, and provide suggestions for campaign performance improvement

Partner with cross-functional teams to optimize experiences throughout the acquisition funnel to increase conversion rates

Manage and oversee predetermined budgets across all various channels

Actively perform tasks specific to our Google Ads campaigns including (but not limited to) keyword research, competitor research, ad copy development, landing page optimizations, and campaign set-up / strategy

Requirements :

BA / BS in Marketing, Communications, or related degree

5+ years of digital marketing experience

2+ years of experience in B2B marketing SaaS

Proven knowledge and expertise in digital marketing ad platforms (Required : Google Ads, LinkedIn, Facebook / Instagram)

Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team

Creative thinking capabilities that include an interest to learn and adopt new marketing strategies and tactics

Possess a solid understanding of Google Analytics and various demand generation tools (e.g. Salesforce, Marketo)

Demonstrated results in improving sales pipeline / funnel close ratios

Strong presentation and interpersonal skills

Attention to detail with outstanding project management skills

A strong quantitative problem solver with the ability to build and interpret models

Working knowledge of 6sense, TikTok, and Reddit are plus.

Reportar esta oferta

Thank you for reporting this job!

Your feedback will help us improve the quality of our services.