Digital Marketing Manager
San Jose
hace 5 días

ising, and PPL to reach weekly lead targets by sales segments and industries

  • Prioritization and development of campaigns that support Sage Intacct’s marketing strategy / objectives, integrating the right mix of demand generations tactics
  • Manage digital ad platforms that will be used to attract, capture, and convert prospects into customers
  • Work with cross-organizational and global teams to define and prioritize short and long-term campaigns to drive conversions and lead generation
  • Measure and report on campaign results by channels to distill findings and insights that can be shared with partners across broader teams
  • Research competition, investigate benchmarks, and provide suggestions for campaign performance improvement
  • Partner with cross-functional teams to optimize experiences throughout the acquisition funnel to increase conversion rates
  • Manage and oversee predetermined budgets across all various channels
  • Actively perform tasks specific to our Google Ads campaigns including (but not limited to) keyword research, competitor research, ad copy development, landing page optimizations, and campaign set-up / strategy
  • Requirements :

  • BA / BS in Marketing, Communications, or related degree
  • 5+ years of digital marketing experience
  • 2+ years of experience in B2B marketing SaaS
  • Proven knowledge and expertise in digital marketing ad platforms (Required : Google Ads, LinkedIn, Facebook / Instagram)
  • Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team
  • Creative thinking capabilities that include an interest to learn and adopt new marketing strategies and tactics
  • Possess a solid understanding of Google Analytics and various demand generation tools (e.g. Salesforce, Marketo)
  • Demonstrated results in improving sales pipeline / funnel close ratios
  • Strong presentation and interpersonal skills
  • Attention to detail with outstanding project management skills
  • A strong quantitative problem solver with the ability to build and interpret models
  • Working knowledge of 6sense, TikTok, and Reddit are plus.
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