Marketing Planning & Analytics Analyst
Substance
San Jose
hace 15 horas

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Marketing & Customer Insights (MCI) organization has a dual charter of providing objective customer research, analysis, and marketing efficiency measurement while advancing the use of Adobe Experience Cloud technologies to enable andtrackcustomer experiences across surfaces.

Within MCI, the Marketing Planning and Analytics (MP&A) team is responsible for providing marketing budget guidance for Adobe’s largest markets while supporting expansion efforts in emerging Tier 2 countries.

To this end, the team uses media mix models to provide objective budget recommendations, which has helped drive record revenue for the Digital Media business.

The team also runs a market expansion center of excellence, which provides opportunity identification and marketing measurement in emerging markets.

As an Analyst on the MP&A team, you'll be responsible for managing the data that makes the team’s work possible. You’ll partner with engineering to optimize data tracking, ensure data integrity, and drive improvements in data visualization.

You’ll work with a diverse set of partners including business managers, data scientists, and marketers, providing them with the data needed to achieve business objectives.

you’ll do

Own and manage the MP&A team’s database of marketing and econometric data, the backbone of multiple high profile marketing optimization models

Work cross-functionally with sales, finance, marketing, and the regions to collect, cleanse, validate, and visualize data

Proactively identify new marketing data sources resulting from the launch of new marketing channels and campaigns, and build processes and data pipelines to collect this data

Utilize insights from data changesand regression modelingtechniquesto help refresh modelsandexpandthe team’sunderstandingof model results

Support the team in quarterly marketing return on investment reporting by substantiating data, synthesizing results, and updating performance dashboards

Provide ad hoc analysis by using the tools, models, and research within MCI, including multi-touch attribution, LTV and CAC, customer segmentation,CampaignStack,and more

What you need to succeed

Intellectual curiosity, flexibility, and high attention to detail

Undergraduate degree in a quantitative field preferred

Proficiency in Excel, SQL, Hadoop, Tableau, and knowledge of regression analysis preferred

Experience leading multiple complex projects or programs

Good intuition with data, including experience synthesizing large data setstoidentify irregular patterns, possible data errors, andgenerate insights

Outstanding communication skills with experience communicating recommendations both written and in-person presentations

Strong interpersonal skills and the ability to work as part of a diverse team and build relationships with colleagues around the globe

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