Senior Data Scientist, Lifecycle Marketing
Roku
San Jose
hace 3 días

About the Role

Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television including TV advertising around the world, continued success relies on our investment in data.

At Roku, data is at the center of everything we do. Our passion for data has made us a leader in the world of data-driven decision-making.

The Senior Data Scientist is responsible for ensuring tactical and strategic excellence in using marketing to drive the expansion of our lifecycle marketing / CRM program through analytics.

The Senior Data Scientist will work closely with the CRM product and marketing teams to measure campaign performance through A / B and multivariate testing, leverage causal inference methods and develop actionable insightful models to drive optimization and efficiency.

The Senior Data Scientist will own problems end-to-end delivering models and insights to drive new subscriptions and retention by building data pipelines, dashboards, and automated reports to support them.

The successful candidate will be instrumental in guiding the marketing strategy to determine whom to target, with what, when, and why.

The ideal candidate will have endless curiosity and can pair a global mindset with locally relevant execution. You should be a creative problem solver and self-starter who can drive programs with the product and commercial teams within Roku and across external strategic partner organizations.

The successful candidate will display a balance of hard and soft skills, including the ability to respond quickly to changing business needs.

What you'll be doing

  • Partner with product and business teams to identify business opportunities and develop deep dive analysis that advance our lifecycle marketing strategies
  • Develop measurement methodologies that provide insight at scale
  • Research and define key metrics that will govern how we define success
  • Create, test, and implement market segmentation and predictive models that increase marketing effectiveness and efficiency
  • Perform single, cross, and multi-channel (email, push, on-platform, off-platform) tests across the customer lifecycle and deliver insights and optimization recommendations
  • Develop automated reports and pipelines that allow marketers to make decisions quickly
  • Develop, document, and promulgate best practices to champion a hypothesis-driven culture that rapidly tests, measures, and iterates
  • Deliver presentations to clearly and effectively communicate findings to stakeholders
  • We're excited if you have

  • 4+ years of relevant experience as a data analyst or data scientist in technology, e-commerce, ad-tech, or marketing
  • Excellent command of SQL and experience working with Big Data
  • Experience in R or Python
  • Expert in A B test design
  • Experience in data management, analytics, data science and reporting
  • Experience in using advanced analytics to inform CRM, Lifecycle Marketing, Partnerships, and performance marketing
  • Highly independent and able to manage relationships with stakeholders
  • Excellent presentation skills with strong data visualization and data storytelling
  • Bachelors degree in math, physics, computer science, economics or related field
  • The Roku Culture

    Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own.

    We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check.

    We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams.

    We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.

    In short, at Roku you'll be part of a company that's changing how the world watches TV.

    We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea.

    We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

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