San José, San José Province, Costa Rica
Web content managers ensure that the content of a website is well-structured and easy to find and that it meets the needs of its users by covering all necessary topics and being up to date and accurate.
The content you'll manage can include web pages, images, videos, blog posts, guest articles, reviews and occasionally social media and marketing copy.
As a web content manager, you'll need to :
manage your company CMS, working with developers and editors to ensure it's meeting the needs of your organisation
conduct content audits to identify gaps and redundancies in the site content
create and implement content schedules for people to produce or update content
produce maps and visualisations of the site to help staff understand the structure and function of the website
write and edit web copy
source, commission and sometimes edit images and videos
develop policies relating to your organisation's web content, such as a house style
analyse analytics data to learn how users interact with your site
survey users and hold focus groups to learn about how they view your site
train staff in writing and producing content for the web
stay knowledgeable about your site's subject area.