Position at Havas Health & You
The Email and Web Developer will be responsible for ensuring quality and exciting communication with prospective and existing customers.
An understanding of the brand will be combined with the knowledge of HTML coding best practices to craft high-engagement marketing communications.
Primary activities include coding in HTML for email correspondence as well as assisting with web development projects.
Build Email campaigns within the current used blasting platform and test across multiple browsers or email clients.
Develop Emails with responsive coding for mobile optimization.
Translates pre-created Photoshop files to HTML code.
Test HTML code using blasting tools for syntax errors, responsiveness, and accuracy across platforms and formats.
Create and make changes to style sheets as needed to keep a consistent theme and customer experience as related to transactional and marketing emails.
Work directly with a QA and PM departments to coordinate email sends.
Coordinate design, content and technical duties to meet multiple, interdependent deadlines.
Upload relevant content and set up email campaigns within the email platform.
Convert approved designs to functional, responsive web / mobile templates and pages.
Adept at mobile and responsive design, testing and troubleshooting.
Ability to use HTML to support tracking functionality and A / B testing.
Work with the marketing team to ensure effective page optimization, usability and brand adherence.
Stay current with best practices, strategies, and industry standards as they relate to email and web development.
Build and test simple to highly advanced promotional and transactional one-time and triggered email campaigns and interactive programs using Veeva platform or any other designed for the same purpose, on-time and error-free.
Ensure the quality of all work product by proofing, testing links, checking rendering, versions and personalization if applicable.
Collaborate with designers and various stakeholders to create HTML emails.
Utilize Photoshop to extract image assets from completed designs.
Troubleshoot rendering errors and adjust problematic code as needed.
Use responsive coding for mobile optimization, and leverage blasting tools services to test assets across multiple browsers and email clients.
Maintain awareness of email marketing trends, best practices, technologies, CAN-SPAM, CASL laws and privacy laws.
Research the latest technical trends and best practices in email marketing and be an active contributor to email development best practices.
Success will be measured in a variety of areas, including but not limited to :
Technical integrity of all his / her deliveries.
His / her technical contributions to improve the production process.
Consistently operating within Havas Magma values and cultural style.
Successfully executing the roles and responsibilities of this position.
Positive attitude about learning and professional growth.
Qualifications and Education Requirements
2+ years of web programming experience (including coursework).
Good knowledge of cross-browser compatibility and coding to achieve consistent results.
Proficient in Internet related applications such as Email clients, FTP clients, Version Control Clients and Web Browsers.
Knowledge of typical email-rendering bugs and workarounds with experience testing and troubleshooting across multiple browsers, email clients and devices (with Litmus or similar QA program) to ensure consistent renderings.
Experience with Google Analytics is desirable.
Experience with Photoshop.
Strong understanding for developing dynamic content within email marketing communications.
Good knowledge of the responsive web design.
Excellent communication (oral and written) in English, interpersonal, organizational, and presentation skills.
A Bachelor’s degree from a university or college in a related discipline (e.g. marketing, graphic design, computer science) is preferred.
At least 2 years of experience in coding HTML in email and / or web development context. Specific experience with email layout and code within web and responsive mobile constraints.
Proficient in HTML, Dreamweaver, Photoshop.
Experience with Google Analytics is desirable.
Experience in front end coding supporting Marketing initiatives and specifically coding email from scratch using HTML, CSS and / or
Passion for learning and adapting to new technologies.
Strong sense of ownership and responsibility for code quality that follows best practices.
A technical self-sufficient person. Capable to research and learn by his / her own.
Passionate team member, who actively gives his / her input on technical matters.
Ability for problem solving.
Ability to communicate with technical leads, clients and managers.