Sr. Marketing Campaign Manager, Demand Gen
Sage
San Jose
hace 4 días

AdvertPeople make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them : people have helped us grow for more than thirty years, and people are driving our future as a great SaaS company.

We’re writing our next chapter. Be part of it!

Experience has taught us that when our customers thrive, we thrive. As a team, we always start with what customers need.

Through the good and more challenging times. Innovating at pace so customers can manage their finances, operations and people.

Every one of us shapes our culture at Sage - doing what’s right and succeeding together, united by our commitment to each other.

We encourage each other to grow in our roles, in our careers and as individuals.

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If you would like support with your application (or require any adjustments) please contact us at for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.

EOE AA / M / F / Vet / Disability

Sage Software is an Equal Opportunity Employer. We comply with the laws set forth in the Equal Employment Opportunity in The Law poster : Job DescriptionThe Sr.

Marketing Campaign Manager, Demand Gen will be responsible for the design, execution, and measurement of integrated demand generation campaigns that add opportunities to the sales pipeline.

This individual will manage a variety of programs and tactics, both internal and external, that deliver net new marketing qualified leads as well as nurture existing leads to advance them through the buyer’s journey.

Key ResponsibilitiesResponsibilities :

  • Implement effective integrated marketing campaigns through the utilization of a wide range of demand generation vehicles and tactics
  • Drive the end to end campaign lifecycle : Initial program scope definition, creative process, program development, program execution, and performance measurement
  • Develop strategies and approaches to optimize campaign response levels
  • Design, build, and test landing pages, email copy, subject lines, list selects, etc.
  • Enrich and cleanse imported lists, continuously expand, and improve the marketing database, and periodically audit to ensure high-performance campaign execution
  • Collaborate closely with cross-functional teams to maximize campaign effectiveness
  • Measure and report on programs and campaigns performance using Marketo, Salesforce, and other MarTech tools
  • Requirements :

  • 5-7+ years of experience in B2B demand generation marketing campaigns such as email, webinars, etc.
  • Proven track record of designing, implementing, and delivering effective and innovative marketing campaigns and programs that meet or exceed baseline metrics
  • Demonstrated success in partnering, and building successful relationships, with sales
  • Deep understanding of demand generation fundamentals, content marketing, and lead nurturing
  • Experience in marketing database management, list segmentation, coverage models
  • Excellent project management skills to plan, execute and report on multiple programs running in parallel
  • Exceptional written and oral communication skills, including copywriting and proofreading.
  • Proven ability to work in a demanding fast-paced environment
  • Self-motivated, results-oriented, and a team player
  • Bachelor’s degree in business, marketing, or related fields; MBA is a plus
  • Do you love where you work? WE do!

    Who is Sage?

    How we make a difference :

    Champion of Business Builders :

    Life at Sage :

    Our comprehensive total rewards program included :

  • Extended health, dental and vision coverage
  • On-going training and professional development
  • 21 days paid time off from the start
  • Paid 5 days to volunteer through our Sage Foundation
  • Matching Retirement contributions
  • And, so much more
  • LI-BP1

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