Digital Marketing Optimization Specialist - Costa Rica
Kareo Inc
Heredia, Costa Rica
hace 5 días

What We Need

Kareo is searching for a data-driven specialist who is eager to help improve conversion rates across a variety of marketing channels.

Work with the marketing team to test and improve landing pages, banner ads, and e-mail templates to help drive more leads to our sales teams and growth for Kareo.

Flex your creative muscles (while working within our brand guidelines) and take ownership of the conversion rate optimization roadmap.

Your Area of Focus

  • Own the creation of landing pages, banner ads, e-mail templates, and other testing components
  • Setup and execution of A / B, multivariate, multi-page tests
  • Work closely with team members to achieve lead targets through testing projects
  • Ongoing competitive analysis to uncover the latest trends and new test opportunities
  • Full-funnel reporting on tests from impressions and clicks to closed-won deals and MRR
  • Fluent English (CEFR B2+) verbal and written communication skills
  • 4+ years of experience in web development and design comfortable creating landing pages, banner ads, and e-mail templates
  • 1+ years of experience with conversion rate optimization, A / B, multi-variate testing
  • Familiarity with digital marketing channels and metrics
  • Creative thinker who enjoys coming up with new ideas to test
  • Experience with landing page testing tools like Unbounce, Optimizely, Convert, VWO (a strong plus)
  • Your Characteristics

  • Be Passionately Driven : We take pride in our work, inspire others to excel, and are always curious to learn more. We hold ourselves to the highest standards of quality and integrity.
  • We work with urgency because we love what we do.

  • Dedicated to Customer Success : Helping our customers succeed is our number one goal and inspires every action we take.
  • We want our customers' practices, and their patients, to thrive. We are empathetic, solution-oriented, and aligned with their needs.

  • Together We're Better : We are honest, approachable, and collaborative. We believe great teams with members that are willing to do what it takes to get the job done can accomplish more.
  • We put the team first and win together.

  • Constant Innovation : We reject the status quo. We take a unique approach and make every effort to bring clarity to a needlessly complex industry.
  • We are creative problem solvers. And we apply the same innovative thinking to our business and healthcare as a whole. We believe in making things better.

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