Roles & Responsibilities
Design, create, and deliver marketing programs to support expansion and growth of the company services and products. Design marketing collateral and generate customer engagement.
Build a plan for delivering content as well as measuring results.
Provide strategic oversight on all things email, creative execution, best practices.
Develop, manage and design layouts of communications such as presentations, Newsletters, event support materials, research papers, and brochures.
Provide email support (creative brief writing, proofing, calendar maintenance) and other digital channels as needed.
Plan, develop and execute national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
Lead ongoing management of digital touch points (home page and top level sections), social networking landing pages, and mobile.
Organize and maintain Marketing library including marketing plans, collateral, creatives and promotional materials.
Writes and edits creative marketing communications with ability to translate business goals into persuasive media.
Manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
Area of Expertise
Marketing Automation, A / B Testing, Event Management, Graphic Design, Content Creation, Project Management, UI / UX Design, SEO and SEA required.
Bachelors or foreign academic equivalent in Marketing, Business Administration, or a related field of study plus Two (2) year of experience.
CalSoft Labs, Inc., 2890 Zanker Road, Suite 200, San Jose, CA 95134