Manager, eCommerce Analytics & Performance
Heredia, Costa Rica
hace 4 días

Business Summary

VMware is a global leader in cloud infrastructure and business mobility. VMware accelerates customers’ digital transformation journey by enabling enterprises to master a software-defined approach to business and IT.

With VMware solutions, organizations are building extraordinary experiences by mobilizing everything. Our customers are responding faster to opportunities with modern data and apps hosted across hybrid clouds, and safeguarding customer trust with a defense-in-depth approach to cybersecurity.

The eCommerce team at VMWare is responsible for direct sales of software, licenses, services, and support via the VMWare Online Store.

We are at an exciting stage of growth & team development and are looking to add a talented Manager, eCommerce Analytics & Performance to manage our analytics, tagging, and reporting.

This is a hands-on, technically orientated role that calls for a mix of digital marketing, analytics & front-end skills.

To be successful in this role, you must have a deep understanding of web analytics, marketing data, advanced Excel, reporting and web development.

Hands-on experience with Magento is strongly preferred.

Job Role & Responsibility

Primary owner of set-up, administration of analytics, tagging, and 3rd party integrations on Online StoreEnsure Online Store Analytics are optimized for customer experience, page performance, and conversion goals.

Support a culture of Test & Learn. Work with internal & external teams in set-up, execution and reporting of multiple split-traffic & cohort tests.

Ensure all tests are properly sized, analytics are in place, and reporting metrics are established.Identify, understand & communicate trends in eCommerce performance.

Track cart performance and ensure integrations between Online Store and 3rd party platforms are working correctly. Work with internal teams to ensure customer flows from other VMWare web properties are tagged consistently and optimized accordingly.

Ensure all campaigns, launches & tests follow best practice in UTM & analytics setup.

Front end skillsLaunch pages on Magento Page Builder, ensuring pages are coded & tagged to optimize loading times, customer experience and data integrity.

Create dynamic store experiences within Magento Page Builder, allowing us to deliver tailored web experiences to individual visitors based.

Work closely with CRO, UX / UI & Production to ensure customer experience is always maintained to a high standard. Assist in the QA of new store, and new product launches.

Work with email marketing team to ensure customer lists are up to date and accurate, and available segmentation & targeting are applied.

Become the Subject Matter Expert on data & reporting. Understand the data flow between eCommerce platforms, VMWare order management systems, Finance, and other platforms.

PoC with internal BI, data, and adjacent digital marketing teamsEnsure Online Store compliance with VMWare data policiesOwn data roadmap with internal teamEnsure relevant and timely reporting is available to the wider eCommerce team.

Work closely with eCommerce ops team to ensure integrity of store data on the Magento platform is resulting in optimal customer experience.

Work with email marketing team to ensure customer lists are up to date and accurate, and available segmentation & targeting are applied.

Proved ad-hoc deep-dive analyses, business cases and other investigations.

Required Skills

  • 5+ years managing analytics in a global eCommerce role.Google AnalyticsGoogle Optimize / Optimizely / VWO or similar TealiumIQ / AudienceStream or similarSession recording & heatmaps (HotJar, SessionCam)
  • 5+ years operational experience with an ecommerce platform, eitherOn-prem : Magento, (or BigCommerce, SAP Hybris, ATG or similar)SaaS : Digital River (or Cleverbridge, 2Checkout or similar)
  • 3+ years operational experience with CMS platform (Adobe Experience Manager, Craft, Drupal or similar)
  • Hands-on experience in web technologies : JavaScript, XML / XSL, HTML / DHTML, CSS. You must be comfortable building, configuring, publishing, and troubleshooting web pages.
  • Advanced Excel and data-interrogation skills. You must be comfortable wrangling data from different sources into structured pivot tables.
  • You are a proactive self-starter, who never stops learning. VMWare offers excellent training in both online & offline settings;
  • you will be expected to avail of this to keep your skillset current and relevant.

  • Ability to handle and prioritize workload while maintaining a sense of humor.
  • Preferred Skills

  • Familiarity with querying languages such as SQL, Python, R
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