Lifecycle Marketing Manager
Adobe
San Jose
hace 3 días

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

The challenge

Adobe's Lifecycle Marketing team is passionate about delivering delightful and effective marketing programs to our customers.

Our goal is to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a motivated and creative marketing manager to join us in translating business goals into engaging customer experiences.

In this highly visible role, you’ll plan, build, and execute scalable, predictable and repeatable lifecycle programs that achieve growth targets while improving customer retention.

In addition, you will collaborate on broader cross-functional campaigns and experiments with Product Growth, Product Marketing, Campaign Marketing, Go to Market Business Unit, Display, Search, and Web teams.

What you'll do

  • Turn business goals and priorities into quarterly and annual marketing plans, gaining consensus across the organization
  • Build collaborative relationships with key business partners across Adobe, ranging from marketing peers to senior leadership
  • Drive incremental revenue and monthly active use(MAU) while improving relevancy through experimentation and personalization
  • Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models and behavioral data to improve customer relevancy and revenue impact
  • Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs
  • Build weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on ad-hoc analysis and deep dives
  • What you need to succeed

  • Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
  • Robust analytical skills - quickly digesting large amounts of data, identifying trends and pursuing the right questions to take action
  • Ability to thrive in a fast paced environment while prioritizing tasks and meeting timelines with minimal oversight
  • Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
  • Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency
  • 3-7 year's experience, MBA or BA / BS degree
  • Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model
  • About Adobe

    Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone from emerging artists to global brands to bring digital creations to life and deliver them to the right person at the right moment for the best results.

    Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status. Explore Adobe Life.

    At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on . You will also be surrounded by colleagues who are committed to helping each other grow through our unique approach where ongoing feedback flows freely.

    If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the and explore the meaningful we offer.

    Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless ofgender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

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