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EOE AA / M / F / Vet / Disability
Sage Software is an Equal Opportunity Employer. We comply with the laws set forth in the Equal Employment Opportunity in The Law poster : Job DescriptionIf you are interested in a career in product marketing at a fast-growing Silicon Valley company named one of Glassdoor’s 2021 Best Places to Work and recognized as one of the Best Workplaces for Diversity by FORTUNE. This is the job for you.
As a Product Marketing Manager for Sage Intacct Payroll, you will be the driving force behind our product launch, positioning, messaging, pricing & packaging, and sales enablement for our new Payroll product.
You will also play a central role in our marketing campaigns, and content delivery for the product to customers, sales, VARs and industries teams.
This role is a great opportunity to expand your GTM skillset beyond the traditional borders of Product Marketing, and oversee all aspects of the GTM engine.
Drive and project manage all marketing activities associated with the product including positioning & messaging, product content, enablement, and programs / campaigns
Partner with Product Management to define the addressable market and facilitate the targeting and selling into the market
Own product level messaging and contribute to multi-product message for Sage Intacct’s native cloud mid-market portfolio
Assist with go-to-market planning and execution activities for VAR and direct channels with sales tools, product training, account campaigns and enablement.
Manage cross-functional projects and campaigns across Sage Intacct’s PMM teams
Lead competitive research, analysis and enablement
Partner with industry marketing, demand generation, product management, sales, VARs, customer success, and other departments to achieve sales goalsKey ResponsibilitiesRequirements :
BA / BS in marketing, business or liberal arts; MBA a plus
5+ years of experience in product marketing. Experience in areas such as demand generation, content marketing, and solutions marketing a plus
Experience with Payroll / HR related products
Experience with our target customer, HR & People teams
Understanding of marketing funnel from content to leads to oppty
Excellent written, verbal and presentation skills
Strong project management skills
Creative problem solver and strong analytical skills
Ability to think strategically and execute tactically
Ability to work independently
Ability to communicate and influence sales and other cross functional partners.
Ability to build strong relationships across the various GTM teams
Behavioral Characteristics :
You’re a self-starter, autonomous, and self-sufficient. You have bias for action and a figure it out and get it done mindset.
You’re accountable. You take extreme ownership and believe that at the end of the day it’s your job to figure out a way to make the project successful
You’re entrepreneurial by nature, and you’re excited to work in a startup-like environment
You’re passionate about bringing products to market
You’re willing and able to be player and coach. You enjoy rolling up your sleeves and doing any job necessary to accomplish the overall goal.
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