The Marketing & Customer Insights (MCI) organization has a dual charter of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.
Within MCI, the Marketing, Planning and Analytics team was established to focus on developing deep media and customer insights to support integrated marketing planning across channels.
The group closely partners with Global and Field Marketing, Finance, Go-to-market, business unit leaders and other corporate functions to provide guidance on business objectives.
The team is looking for an Insights Analyst II to assist in the development of planning processes and tools for the Experience Cloud business.
Knowledge of financial planning, enterprise marketing and sales motions, marketing mix models and the ability to connect marketing results to financial metrics are important.
We are looking to build a comprehensive framework that considers marketing’s impact at various stages of the sales funnel.
What you'll Do
You will help to guide the marketing perspective on what the right levels of investment are to drive marketing performance indicators in line with finance goals.
You will partner with all marketing execution teams in various regions to build detailed plans. Understanding the role that each marketing channel plays, and their independent efficiency curves are key to a robust plan.
Aligning marketing plans and objectives with expectations from finance, sales and regional teams are key to the success of this position.
What you need to succeed