Sr. Lifecycle Marketing Manager, Acrobat with Esign
Substance
San Jose
hace 1 día

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The challenge

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs. We strive to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs.

We are looking for a motivated and creative senior marketing manager to join us in translating business goals into engaging customer experiences across email, in-product surfaces, and push notifications.

In this highly visible and cross-functional role, you will develop and execute lifecycle marketing roadmaps that achieve Acrobat with Esign growth targets while improving customer retention.

Acrobat with Esign combines the power of e-signatures with our industry-leading PDF tools, providing an all-in-one solution to create and edit PDFs, collaborate with others, and manage e-signature in one simple experience.

What you'll do

  • Plan and execute comprehensive quarterly and annual plans based in data and customer insights in collaboration with key members from Acrobat with Esign product marketing, campaign and go to market business teams
  • Build collaborative relationships with key business partners across Adobe, ranging from marketing peers to senior leadership
  • Drive incremental revenue, product engagement, and active use while improving relevancy through a / b testing and personalization
  • Develop and launch new lifecycle programs, optimize existing, and continuously iterate!
  • Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models and behavioral data to improve customer relevancy and revenue impact
  • Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs
  • Build weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on ad-hoc analysis and deep dives
  • What you need to succeed

  • Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
  • Robust analytical skills and a passion for experimentation - ability to use data to identifying trends and drive decision making
  • Ability to thrive in a fast paced environment while prioritizing tasks and meeting timelines with minimal oversight
  • Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
  • Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency
  • 7+ year's experience, MBA or BA / BS degree
  • Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model
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