Title : Marketing Data Scientist Media Mix Modeling
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We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.
We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.
The Marketing Data Scientist will work with the Marketing and Customer Insights (MCI) team within the Global Marketing Organization.
MCI has a dual mandate of providing objective marketing analytics insights while supporting the growth of the Adobe business.
You will be responsible for developing and refreshing econometrics media mix models to support the work from the Marketing Planning and Analytics group.
These media mix models are the core of our planning process and guides our recommendations to support the growth for Adobe’s $8 billion Digital Media Business.
The position requires close partnership with Finance, Campaign Marketing, Go to Market teams and data engineers to ensure that the development of econometric media mix models is aligned with the team’s business needs.
What you’ll do
Coordinate with data engineers to ensure accuracy of data collection that will feed into the models
Manage the continual updates of the marketing mix models by including the latest data and trends for our Creative Cloud and Document Cloud businesses.
Build new marketing mix models which address new markets and lines of business.
Lead the thought leadership on the next generation of models to differentiate customers values
Run quarterly analysis to identify the trend of the base contribution (i.e. revenue not driven by marketing) and forecasts future base contribution
Communicate model results and insights with shareholders on the business side (Creative Cloud and Document Cloud)
Run ad-hoc regression analysis to support the needs from the marketing organization
Collaborate with the strategic managers to ensure alignment with future need of the business
What you need to succeed
Advanced degree in Statistics, Economics, or relevant industry experience
Strong communication skills to communicate complex concepts into easy to understand methods.
2+ years of hands-on experience with programming marketing mix modeling and time series forecasting
4+ years of experience in analytics or data science teams, with a track record of driving business change
Experience with MMM modeling and time-series forecasting. Understanding of MTA models is a plus
Experience programming in SQL and R or Python. Comfortable working with various modelling platforms
Motivated and intellectually curious individual who is ready to dig into data, pay high attention to detail, and build solutions to business challenges
Ability to extract / synthesize insights from large datasets and outstanding communication skills to provide reporting both written and in-person presentations at an executive level
Strong interpersonal skills and the ability to work as part of a diverse team and build cooperative, productive relationships with colleagues and teams across the company
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