Lead Analyst, Marketing Planning & Customer Insights
Adobe
San Jose
hace 20 horas

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Digital Experience (DX) Marketing Measurement and Operations (MM&O) team is looking for a results-oriented, data-driven Lead Analyst to accelerate our fast-growing business and team.

EX is an exciting, constantly evolving space that needs your skillset to drive marketing insights and generate long-term value for Adobe and its customers.

We are passionate about diving deep into the data and building solutions to help our partners scale across Marketing, Sales, and Finance.

In this role, you are tasked with analyzing data, implementing new initiatives, and communicating insights to drive marketing effectiveness and planning.

What you'll Do

  • Quantify the impact of major marketing initiatives and communicate findings to key leaders in the DX Marketing Organization
  • Manage and run business reporting to ensure data accuracy, process excellence, and marketing mix optimization
  • Drive analytics and measurement initiatives across all marketing channels
  • Apply rigorous analytical methods to expand marketing’s ability to articulate impact to driving progression of opportunities through the marketing / sales lifecycle
  • Deliver campaign performance outputs for ROI measurement and financial planning
  • Communicate analytical results and business insights with executives from Marketing, Finance, and Sales
  • Collaborate with stakeholders to analyze and collect inputs, and provide marketing budget recommendations to global leaders
  • What You Need To Succeed

  • Degree in Data Analytics, Statistics, Finance, Computer Science or other relevant fields, and hands-on job experience with analytics
  • Advanced SQL and Excel required
  • Experience with using R or Python for exploratory data analysis
  • Track record of business impact and navigating complex processes and discussion
  • Motivated and intellectually curious individual who is ready to dig into data, pay high attention to detail, and build solutions to problems
  • Ability to extract and synthesize large sets of data and communicate the story at an executive level
  • Outstanding problem solving and analytical skills including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
  • Strong interpersonal skills and the ability to work as part of a diverse team and build cooperative relationships with colleagues and partners across the company
  • A high degree of intellectual curiosity and ability to absorb new concepts quickly
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