Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.
We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
We’re looking for a senior product marketing manager to introduce Adobe Photoshop to the next generation of artists, photographers, and designers who want to bring their creative vision to life.
You will define the business and marketing strategy for Photoshop on new platforms and devices. Join a team of product marketers and go-to-market leaders who work with product managers to bring Photoshop to new customers in new ways!
What You’ll Do
Define the key regions and countries for customer acquisition
Develop the marketing plan to capture the value at stake in key markets based on rigorous analysis (e.g. TAM, competition, packaging and pricing, promotions)
Develop new customer learning, engagement and retention strategies to help beginner through expert users of Photoshop
Drive our multi-year planning process with product, marketing, and sales executives as we write the product roadmap and investment plan for growth across new platforms and devices.
Define the partnership strategy with major tech companies like Apple, Google, and Microsoft.
Monitor the performance and health of the new platforms with our senior executives as we assess the experience of customers in all markets
Desired Skills and Experience :
Mobile and web planning and go to market experience. You’ve previously worked on teams to deliver customer acquisition, engagement, and retention improvements for popular mobile and web apps.
Impact. A distinctive track record of impact in product marketing and strategy decisions based on your recommendations.
Trust. Professional experience and insights to advise product and sales leaders based on a deep understanding of audiences, products, channels, and value chain.
Excellent storyteller and communicator. The gift to tell a powerful and simple story to senior executives, technical leaders, and marketers across a range of complex issues with the quiet confidence of a wealth of evidence in your back pocket.
Results oriented and data driven. Demonstrates superior analytical skills to identify, analyze, and use data to inform a recommendation.
Partners with market researchers, product managers, and sales leaders to seek out data to validate ideas and demonstrates the courage to challenge our plan based on new information.
Demonstrated ability to partner with product management and go-to-market teams to define and implement new programs and investments to achieve our business goals.
7+ years of Product marketing experience in a consumer or commercial end-user technology (internet, SaaS, hardware), consumer packaged goods, or professional services business.
What You’ll Need to Succeed
Passion for creativity and empowering the creator in all of us
A healthy balance of confidence and humility in the face of ambiguity
Strong relationship building and influence skills across functions
Capability to identify problems without precedent and bias for action to address them.