Senior Brand Insights Manager
Adobe
San Jose
hace 1 día

The Opportunity

The Brand & Customer Insights team drives understanding of Adobe’s customers, their needs and motivations, and their relationship with our brands.

We provide the market intelligence and human insights that lead to successful strategies and campaigns. Does that sound like fun to you? It is for us!

We’re looking for someone with passion to work on some of the most valuable brands in tech. Someone who can think strategically, drive a research agenda, advance a point of view, and support it with data.

Influence senior leaders in global marketing and our business units.

What You’ll Do

  • Engage with brand strategy and business leaders to bring research insight to critical questions about drivers of business growth.
  • Drive an insight agenda that helps build Adobe’s brand relevance as we expand to newer businesses and audiences.
  • Develop a research roadmap and proactively communicate your agenda, building alignment and seeking input from colleagues.
  • Work with internal partners and external research vendors to implement this agenda.
  • Apply your expertise to guide the choice of research methods used. Innovate in the way we conduct research. Smartly balance simplicity and sophistication.
  • Transform data into insights about our current and future customers. Make these insights concrete by identifying implications for strategies and plans.
  • Communicate insights and strategic implications in a way that is easily understood and visually compelling, and that moves our business partners from insight into action
  • Actively influence our partners to embrace customer insight in strategy development
  • What You Need to Succeed

  • MBA or relevant graduate degree preferred
  • Minimum 7 years applied market research experience, including meaningful experience developing and growing brand value and position.
  • Growth mindset : always seeking to learn more about Adobe, and to develop your skills as an insights professional.
  • Experience with a broad range of qualitative and quantitative research methods, including secondary research. Able to have a thoughtful discussion with a vendor about research design, methodology and analyses.
  • Experience with applying research to influence strategy. Able to connect the dots between different sources of information, and apply both logic and intuition to infer strategic implications.
  • Not always depending on a vendor. Able to write a questionnaire, interview a customer, or investigate a survey dataset and arrive at conclusions.
  • You should be already familiar with tools like Qualtrics or SPSS; or at least be willing to learn to use them.

  • Strong analytical skills, i.e. good intuition with numbers, facility with qualitative data, and the ability to process both to arrive at a coherent and credible narrative about customers.
  • Self-starter, motivated to collaborate with business partners and make an impact. We want someone who seeks input, not instructions.
  • Clear communication. Able to elevate key and concise narrative from research, flexibly tailoring communication to varied audiences.
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