Sr. Lifecycle Marketing Manager Creative Cloud (Acquisition)
Adobe
San Jose
hace 6 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers.

Our goal is to drive long-term revenue growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a motivated and creative marketing manager to accelerate growth of Adobe Creative Cloud applications through email, in-product surfaces, and notifications.

In this highly visible role, you will create and execute lifecycle strategies designed to acquire and engage Creative Cloud free users for long term business growth.

In addition, you will collaborate on broader cross-functional initiatives with Product Growth, Product Marketing, Go-to-Market and Adobe.com teams.

Responsibilities

  • Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization
  • Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership
  • Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs to the overall business
  • Develop a framework that prioritizes Creative Cloud lifecycle initiatives based on business impact and scalability
  • Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models, mobile insights and behavioral data to improve customer relevancy and revenue impact,
  • Lead email, in-product and push strategies, as well as executional details including calendaring, measurement and experimentation roadmap.
  • Build weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on ad-hoc analysis and deep dives
  • Create new initiatives at scale that drive revenue and customer lifetime value, while improving relevancy through experimentation and personalization
  • Skills

  • Intermediate to advanced personalization and email marketing experience, with the ability to learn new technologies, products, or systems quickly
  • Advanced analytical skills - quickly digesting large amounts of data, identifying trends and pursuing the right questions to take action
  • Ability to thrive in a fast paced environment while prioritizing tasks and meeting deadlines with minimal oversight
  • Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
  • Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
  • Experience

  • 7+ year's experience, MBA or BA / BS degree
  • Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model.
  • Extensive experience in email, in-product and / or push notifications (or other relevant performance marketing channels) with an emphasis on personalization and experimentation
  • At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

    If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

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