Regional Marketing Excellence Senior Specialist
MSD
LATAM, San José, Costa Rica, Bogotá
hace 8 días

Description

Commercial Excellence Sr Specialist

Job Purpose : The Commercial Excellence Sr Specialist will be responsible for supporting the Commercial Excellence Director in aligning and planning forecasting activities by indication for the immuno-

oncology market across the LATAM region, supporting key elements of sales force effectiveness, and managing business intelligence activities to ensure maximum effectiveness of commercial activities.

Major Accountabilities :

1. Forecasting Support sales forecast for each specific product indication / form approved and to be approved for the Oncology CBL.

Align EPI data by indication with RMLs, RDMAs, and country teams. Work together with the Forecasting COE to develop patient flow models, by indication, to be populated by the countries.

Compile forecast data from the countries, ensure consistency and understand differences vs. prior forecasts, and deliver a regional report

2. Sales Force Effectiveness Understand commercial models from Oncology companies to assure successful go-to-market model for MSD.

Support the processes (partnering with key countries) of segmentation analysis and targeting, for HCPs and accounts for Oncology Market in LA region.

Ensure alignment and proper implementation of Oncology Segmentation and targeting data within corporate CRM system (Veeva).

3. Business Intelligence Capabilities Prepare materials / dashboards / market share reports on a regular basis for strategic discussions with regional and country marketing teams.

Seek competitive data to provide strategic insights for commercial innovations. Maintain and adapt Performance dashboards / capabilities to ensure relevant KPIs are tracked on a regional and country basis, implementing updates as new indications are launched.

Work with RMLs and Global market research to meet region and country market research needs by indication, ensure key indications have a MR plan contemplated as part of integrated brand plan, leverage global resources to identify overlaps and gaps, prioritize market research initiatives based on market requirements and funding availability, and ensure insights are shared to contribute to successful launch preparation.

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