Catalina seeks a Digital Ad Operations Specialist to join our dynamic cross functional team. The Digital Ad Operations Specialist reports into the Director of Ad Operations.
This role is responsible for making real-time media investment decisions to drive client campaign performance and returns on ad spend.
The team manages multi-million dollar budgets, ensuring that the right message is delivered to the right consumer at the right time.
We are looking for someone with a passion for data to glean insights to increase margins and performance. This key team member will need to be comfortable working on high-
profile accounts, running across multiple DSP’s, and a stickler for organization. Main duties will involve trafficking online ads within the programmatic space, managing programs against KPIs through daily optimization, margin management and reporting.
WHAT YOU WILL BE DOING
Collaborate with cross functional teams to identify ideal delivery / performance solution for each client
Deliver all campaigns in full and on time, meeting or exceeding client performance benchmarks
Maintain margin goals
Ensure all client delivery restrictions are abided by
Collaborate with Digital Ad Ops SMEs in the creation of solutions that will enhance our operational efficiency and improve client performance
Proactively make recommendations to teams and consult on media restrictions to provide an understanding to the client on the levers that influence delivery Success Metrics
Delivery of campaigns against goal
Delivery of performance against client KPIs
Ensure timely trafficking of all banner, video, native and rich media units across mobile and desktop advertising campaigns
Quality check all creatives and tags
Gather all information required to properly start campaign from multiple organizations inside and outside of Catalina
Maintain strong troubleshooting (QA) expertise at the campaign, line item and creative level
WHAT YOU BRING TO THE TEAM
3+ years of ad trafficking experience preferably from a programmatic vendor or an agency
Ability to juggle multiple tools and maintain an understanding of the overall campaign goals
Ability to escalate issues preventing the campaign to start on time
Ability to work independently while relying on a larger team to face obstacles
Experience with DSPs and working in the Real Time Bidding space
Strong understanding of the online advertising industry, ad serving technologies, campaign metrics and optimization strategies
Preferred higher-educated (media, marketing or IT) or demonstrated experience in a similar business environment
Well-developed communication and presentation skills
Effective client management skills with a strong customer focus
Ability to work with wide range of people at all decision-making levels
Excellent planning and organization discipline
Results / goal oriented
ADDITIONAL PREFERRED SKILLS
Lean, Agile or Quality Certification desired but not required
Knowledge and practice with 3rd party tracking and ad-serving technology related to media buying is a plus
CORE VALUES (REQUIRED FOR THIS JOB)
Be a trusted partner Focus on the customer : Act like an owner : Be innovative : Strive for simplicity : Value personal and professional growth : The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job.
Incumbents may be required to perform other job-related tasks other than those specifically included in this description.
All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.