Engagement & Retention Marketing Manager
Adobe
San Jose
hace 4 horas

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The challenge

One of the most important aspects of Adobe's business is cultivating deep, meaningful and lasting relationships with our customers.

In support of this, the engagement and retention of our customers has become the top strategic priority for the company.

We’re actively looking to expand the reach, impact & sophistication of our E&R (Engagement & Retention) marketing. Our goal is to use Marketing to both increase our CSAT (customer satisfaction) and Retention rates simultaneously.

Within our GMO (Global Marketing Organization) we’re looking to have several Marketing Decathletes join our newly created E&R Campaign team.

Like decathletes, these marketers must be agile and multidisciplinary. They must also constantly put themselves in our customers’ shoes to make sure that everything we do ultimately benefits them.

In addition, we need marketers who are comfortable using data to drive most aspects of our campaign strategies and ongoing performance optimization since Adobe applies the DDOM (Data Driven Operating Model) across the company.

As a newly created team, our plans are not set in stone, and there's always something new to discover and try. This is a roll-up-your-sleeves and get stuff done position that’s perfect for someone with an entrepreneurial-spirit, who enjoys identifying and tackling new opportunities to improve our customer’s experience / retention.

As an Engagement & Retention Campaign Manager, you will drive the integrated strategic planning and be responsible for the execution, reporting / analytics & ongoing optimization of your campaigns globally with cross-functional support from within the GMO and beyond.

A successful candidate will be encouraged to effectively partner cross-functionally with Product Marketing, GTM (Go-to Market), Engagement & Retention leads, Tactic-specific COE (Centers of Excellence) teams, Adobe.

com, In-house Creative Studio, Customer Service, Regional leads, Analytics & Insights, etc. You will also be a dynamic leader that can balance longer-term strategy with short-term financial results focused execution in a fast-paced, dynamic environment.

Success in this role is tied directly to our ability to track / measure our impact and materially improve our customer retention rates.

Qualifications / experience

8+ years of data-driven marketing experience (in either a Corporate AND / OR Agency setting),

Strong executional knowledge across a wide-variety of marketing tactics / channels (e.g. Email, Display, Paid Search, Web Pages, Direct Mail, Paid Social, etc.)

Deep understanding of best-in-class E&R marketing efforts

Excellent written and verbal communication skills

Solid understanding of Microsoft Office

Ability to learn new technologies, products, or systems quickly

Ability to organize and prioritize multiple projects and deadlines with minimal oversight

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