The SEM Strategist is responsible for the day-to-day management of paid search campaigns. The SEM Strategist will execute paid search strategy, continuously monitoring the account, analyzing performance, and optimizing campaigns based on performance to ensure campaign targets are met.
This position requires hands on paid search experience.
Key Responsibilities :
Tactical campaign development and daily execution of all paid search campaigns including daily spend monitoring, keyword, ad copy, campaign creation and development
Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
Hands-on bid optimization and bid strategy execution to meet and exceed targets.
Monitor and react to key account metrics, including but not limited to CTR, CPCs and impression share.
Critically audit and analyze performance data to adjust as needed.
READ MORE OF THE JOB DESCRIPTION
High School Diploma or Degree related fields from an accredited university .
4 years experience and hands on in SEM platforms.
full understanding and management of at least 2 of the most important buying platforms UIs and reporting functions, such as Adwords, Bing, Kenshoo and Marin.
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.