Director of Marketing and Fan Experience (511434)
The California State University
San Jose
hace 1 día

Description : Job Summary

Job Summary

Reporting to the Associate Athletics Director for Marketing, Licensing and Multi-Media Services, the Director of Marketing and Fan Experience will oversee production of marketing plans, game day promotional activities and fan experience.

Priority will be given to department sponsorship requirements while improving the fan experience. The incumbent will work to build and strengthen community outreach through researching and developing new grassroots marketing with the goal of increasing attendance at home athletic events.

Key Responsibilities

  • Spearhead efforts in creation and fulfillment of marketing plans and strategies in an effort to increase department revenue and attendance while continually improving the fan experience.
  • Develop timing sheets, game scripts and plans, conduct and evaluate effectiveness of game-day promotional and entertainment activities and promotions.
  • Serve as main game day producer in charge of execution of all game day related fan experience elements such as video board production, run of show, fan zones, etc.
  • Lead the ideation, planning and implantation of cutting-edge promotions, fan engagement opportunities and other in-venue interactive activities.
  • Develop and implement strategies to increase levels of student involvement. Including, but not limited to, appearing at student group meetings, orientation, working closely with Student Government, Recreational Sports, Student Affairs and Residence Life to provide activities for students in conjunction with athletic events.
  • Serve as editor and distributor of official Spartan Athletics E-newsletter.
  • Manage special events such as Fan Fest, Spartan Village, etc.
  • Plan and execute e-mail marketing plans, including concept development, initiation, and evaluation of effectiveness.
  • Website management through communications with SIDEARM Sports.
  • Knowledge, Skills & Abilities

  • Knowledge of NCAA Compliance Rules and athletics department policies
  • Ability to independently handle multiple work unit priorities and projects
  • Demonstrated ability to effectively interpret, organize, and present information and ideas in written or presentation form
  • Strong skills in event planning and ability to set appropriate priorities to meet critical deadlines
  • Ability to work independently, exercise sound judgement, make constructive recommendations, interpret and apply policies and procedures, and perform work in various situations where numerous and diverse demands are involved
  • Ability to train others on new skills and procedures and provide lead work direction
  • Working knowledge of computer software programs such as : Adobe Creative Suite, Microsoft Office, database management, and TMMessenger
  • Ability to teach skill set in a work-based setting
  • Demonstrated strong interpersonal skills with the ability to build and maintain working relationships with staff and students
  • Demonstrated knowledge of leading game presentation for live sporting events
  • Thorough knowledge of all social media platforms including Facebook, Twitter, Instagram, etc.
  • Ability to manage a flexible schedule, including travel and attendance at all home and select road athletic events
  • Required Qualifications

  • A bachelor's degree and / or equivalent training
  • Two years of administrative work experience involving study, analysis, and / or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs
  • Preferred Qualifications

  • Bachelor’s Degree in Marketing, Communications, or similar field
  • Two years of experience working in marketing / fan experience setting, including in-venue game production
  • Experience with Adobe Suite
  • Compensation

    Classification : Administrative Analyst / Specialist - Exempt I

    CSU Hiring Range : $3,897 / month - $7,051 / month

    San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the .

    Application Procedure

    Click Apply Now to complete the SJSU Online Employment Application and attach the following documents :

  • Resume
  • Letter of Interest
  • All applicants must apply within the specified application period : March 1, 2022 through March 15, 2022 . This position is open until filled;
  • however, applications received after screening has begun will be considered at the discretion of the university.

    University Personnel

    CSU Vaccination Policy

    The CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so.

    Any candidates advanced in a currently open search process should be prepared to comply with this requirement as a condition of employment.

    The system wide policy can be found at and questions may be sent to .

    Additional Information

    Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and / or it is discovered that the candidate knowingly withheld or falsified information.

    Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

    The standard background check includes : criminal check, employment and education verification. Depending on the position, a motor vehicle and / or credit check may be required.

    All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting.

    SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.


    All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

    Equal Employment Statement

    San José State University (SJSU) is an Equal Opportunity / Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws.

    This policy applies to all SJSU students, faculty and staff programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).

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