Group Marketing Manager - Category
Adobe
San Jose
hace 4 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As an integral member of the Document Cloud Marketing team, you will drive strategic category work for our business. You're an inspiring leader that will frame and define the categories we play in, market landscape, and uncover new growth opportunities.

You will define market TAM, key competitors and you’ll partner cross-functionally to communicate insights and strategic opportunities.

You will also understand key customer segments, drive the customer strategy and potential new product opportunities. In addition, you will help drive the annual and quarterly strategic marketing plans for the team.

As a top-tier marketer, you have deep customer appreciation for the customers, are data driven, and proficient in marketing frameworks, channels and tactics.

You understand software as a service and subscription models, excel at establishing relationships and credibility across diverse groups, a self-starter with strong initiative.

You demonstrate excellent communication and are a strong leader and motivator of teams.

Responsibilities

  • Own and drive the Document Cloud category work including ongoing category definitions, opportunities, regular competitive and product insights, and customer strategy
  • Define the category TAM and TPM and maintain and own ongoing management and process
  • Discover new business growth opportunities and unlocks for accelerate revenue and units
  • Develop compelling value proposition messaging for our core target segment to convince them to try, buy, and adopt our software.
  • Work with Product and Partnership teams to identify and nurture new partnership and product opportunities for growth
  • Partner across Marketing, Sales, Finance, Product and analytics teams to define strategic opportunities and priorities.
  • Own the communication and rollout.

  • Collaborate with Campaign Marketing Teams, GTM execution teams, and central marketing teams to translate strategies into marketing initiatives.
  • Collaborate with research and insights teams to understand trends in the business and develop insights that translate into meaningful recommendations for growth
  • Understand trial strategies, lineup, promotion pricing
  • Requirements :

  • BS / BA with 10+ years of marketing experience, technology company and SaaS experience preferred
  • Analytical, well verse in research. Utilizes and interprets insights to advise decisions and strategic direction
  • Demonstrates test & learn, and growth mentality
  • Customer-first orientation, with experience with SMB preferred
  • Demonstrated leadership success in multifaceted environments, rapidly anticipating and adapting to shifting priorities
  • People management experience
  • Strong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives
  • Proficient in market research and how to utilize research and data to advise marketing strategies
  • Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
  • Understanding of migration strategies and tactics, partner marketing
  • Exceptional analytical, verbal, and written communication skills
  • Excellent program management skills
  • Highly collaborative work style
  • Global cultural awareness and experience with global teams
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