Country Brand Lead - VX
Pfizer Japan
Escazu,Costa Rica
hace 21 horas

POSITION SUMMARY :

  • Owns, defines and drives specific strategy and tactical plans for Vaccines / RD in Central America & the Caribbean region (CAC)
  • Responsible for : Generating revenue growth, lifecycle management, forecasting and
  • OpEx for Vaccines / RD as well as ensuring the realization of profitability across CAC

  • Matrix management & leadership to ensure optimal decision making between RTAL, local VORD Country Lead and local cross functional teams for effective support of the brand
  • Proactively driving the development of brand strategies to maximize the brand growth
  • Has deep market, customer, patient and competitor knowledge and insight and effectively uses them to articulate and drive the brand strategy.
  • Acts as the single-point go-to person’ on all brand related matters in CAC ,forms, represents the brand on all regional matters
  • Leads the brand cross-functional team in the country / cluster of responsibility
  • Collaborate with the regional brand team and other CBLs across LATAM in the deleveopment and delivery of regional initiatives and programs
  • RESPONSIBILITIES :

  • Provides local insights and brand feedback to Regional team, and VORD Country / Cluster lead
  • Tailors and executes brand strategies to local market needs, and defines local priorities for the brand
  • Selects best-fitting modules from the region provided content and trans-create new promotional materials as needed
  • Manage local agencies
  • Forecasts brand performance, track progress towards target, and active involvement for revenue adjustment throughout the year during LE process
  • Allocates and execute in country brand marketing expenses
  • Develop brand plan / operating plan for Vaccines / RD in CAC region and continuously evaluating opportunities for the brand
  • Cross-functional brand leadership across Field Force, H&V, Account mgmt, medical, legal, regulatory, etc.
  • In collaboration with the DBMs, leads the POA for Vaccines / RD, customizes materials to train Field Force on product messaging and prioritization based on local knowledge
  • Partners with Medical to identify and manage Vaccines / RD KOLs.
  • Develop appropriate MedEdl intiatives and brand programs to educate Vaccines / RD targeted HCPs on latest scientific updates and differentiated product attributes
  • Articulates and gains support for the brand objectives financially, strategically and tactically, and is able to work across the matrix to gain Country Lead brand plans and needed resources
  • Requirements :

  • 5-10 years of marketing or relevant function (medical, H&V, finance) experience within the industry
  • Bachelor's Degree or equivalent required
  • Master's degree or MBA desired
  • Proficiency in English and local language
  • Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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