Business Analyst (Digital Analytics)
San Jose, Costa Rica
hace 3 días

Job Description

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services.

We combine unmatched experience and specialized capabilities across more than 40 industries powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.

With 505,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises.

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Serves as the primary point of coordination between the Client & Service Team. Works directly with the team to ensure on-time delivery of activities.

Responsible for the management of the campaign execution team, ensuring adherence to agreed service levels as well as the quality assurance of the delivered output.

Plays a critical role in business development and delivery, providing pre-sales support and thought leadership surrounding analytics and experience optimization technologies as well as working directly with customers to implement sophisticated web analytics and personalization programs.

The ideal candidate will have experience managing digital intelligence teams and working closely with clients to understand their business needs in the digital analytics space.

The candidate should have a well-developed knowledge of web analytics and optimization technologies, processes, and trends.

Key Responsibilities

  • Lead a team that will perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities.
  • Lead teams and manage clients through the deployment of digital analytics platforms (Adobe Analytics, Google Analytics Premium, etc.
  • across digital properties including mobile web and apps.

  • Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to a senior client audience
  • Manage the strategic deployment tagging for digital analytics, paid media, and 3rd party applications
  • Help businesses evolve organizational processes to better leverage data and insights

    Required Experience

  • Minimum of 3 years of experience in digital marketing and / or digital analytics
  • Minimum of 3 years of experience using, installing and / or customizing web analytics and tag management solutions
  • Passionate about data, analytics and technology (ex : avid consumer of TED talks and Wired Magazine)
  • Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty
  • Ability to communicate business objectives to a senior audience
  • Ability to manage a team responsible for running a digital analytics program
  • Technical understanding of how digital analytics and tag management solutions are deployed
  • Ability to complete complex tag deployment within tools like Dynamic Tag Manager and Google Tag Manager
  • Knowledge of web analytics and tag management solutions and differences between providers (ex : Adobe, Google, Tealium, Ensighten, etc.)
  • Expertise in design, implementing, and operating digital analytics tools using industry-standard technologies (Adobe Analytics, Google Analytics, etc.
  • Proficiency with Microsoft Excel and PowerPoint

  • Familiarity with web technologies including HTML and JavaScript
  • Experience managing a digital analytics team
  • Equal Employment Opportunity Statement

    All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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