My client is a B2B payments platform that is revolutionizing the way businesses process payments. Their software makes it possible to digitize receivables, automate processing, reduce time-to-cash, eliminate transaction fees, and enable new revenue.
They are scaling out their Marketing team and looking for a Email Marketing Manager.
Your Role :
End to end ownership of the email and database marketing for all solutions and lines of business.
Create and maintain email nurture campaigns using appropriate segmentation strategies.
Identify and segment target audiences to effectively grow their marketing database
Build and maintain email communication templates within their Marketing Automation platform (Hubspot)
Delivering campaign performance reporting and analysis
Perform A / B testing and measurement of email campaigns to improve core KPIs (open rates, click-through rates, qualified leads, appointments)
Build and optimize segmentation and email content personalization strategies by leveraging user behavior, activity data, industry, and demographics
Work with design and content teams to develop new assets and content for use in nurture campaigns
Implement lead scoring and other database segmentation strategies to improve targeting and communications
Maintain email calendar and work closely with Marketing organization to schedule key messages and communications to various audiences.
Your Experience :
5 + years of experience running email marketing campaigns
Expert-level knowledge of building and running trigger and nurture campaigns within Marketing Automation software (e.g. Hubspot)
Experience with database segmentation and targeting to develop persona-based or demographic-based email campaigns
Experience developing lead scoring models and triggers to improve database quality and email targeting
Understanding of key KPIs for email marketing campaigns to drive testing and improvements
Ability to write effective on-brand copy with acute attention to detail
Proven track record in developing and executing A / B tests, analyzing and translating data into business insights
Creative and insightful problem solver; you care deeply about our users and can build detailed targeting as well as fabulous, on-brand experiences for them
Proficient with segmentation, reporting, and how to use data to drive business decisions
Strong results orientation, consistent record performing to ambitious growth targets
Strong interpersonal skills to collaborate effectively with cross-functional teams
Flexibility & ability to work in a fast paced and dynamic environment