Digital Media Go- to-Market Analytics and Insights Manager - SMB
Adobe
San Jose
hace 6 días

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

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Our Company

At Adobe, we build digital experiences that change the world. How? We help people bring ideas to life by crafting content that makes life more fun and work more impactful.

We give businesses and organizations the power to truly engage their customers. We are the ones behind the elegantly crafted content that streams across your laptop, TV, phone, and tablet every day! and we’re the ones who harness the substantial power of macrodata to help companies find and reach the people who have an appetite for that content.

Position Summary

Adobe Systems seeks a DME GTM Analytics and Insights Manager - SMB to join the Analytics & Insights team. This experienced group plays a pivotal role in helping drive growth via multiple acquisition channels.

This is an important role in carrying out the key pivotal initiative of B2B acceleration for FY20 and beyond.

In this role, we will focus on identifying unlock opportunities to accelerate growth for SMB via in-depth analysis of various data sets.

Understand customer profile, customer behavior, customer end of end journey, especially for business customers, to optimize experience and drive growth.

We will work closely with multi-functional teams including : Go-to-Market (GTM), Marketing, Finance, Product Management, Product Marketing, Research, and Sales.

You will :

  • Provide weekly snapshot of business performance across all journey stages of SMB.
  • Provide comprehensive analysis to GTM lead & identify growth opportunities in SMB.
  • Develop business cases for growth initiatives supported by financial modeling and market sizing, and execute with GTM lead and sales to bring concept to reality
  • Present insights and recommendations to help prioritize opportunities for management in decision making and the planning process
  • Work with GTM segment lead build critical metrics and dashboards that support ongoing reporting and measure business success
  • Identify operational improvements and work with multi-functional groups to inspire change
  • Maintain good communication with worldwide peers and partners to represent their needs in planning here and ensure that the impact of strategies, programs and improvements will help deliver our regional revenue goals
  • What you need to succeed :

  • Expertise in using business analytics and sales data to drive decisions and find opportunities for improvement, and to validate the success of key program changes / enhancements.
  • The superb conceptual thinking and problem-solving at all levels, ability to formulate a plan and desire to drive that plan through to completion.
  • BA / BS required, MBA is preferred
  • 10+ years’ experience in the field of e-commerce, strategy, or management consulting.
  • Strong analytical skills in financial analysis and modeling
  • A proven sense of self and a phenomenal sense of humor.
  • An optimist, adaptable to ambiguity, passionate about helping shape the future for the best through constant improvement
  • The desire and ability to advocate ground-breaking change and present supporting facts and data to back up your position.
  • Proficiency in querying and manipulating large data sets for analytical purposes using SQL-like languages (Hive / Impala), experience with Apache Hadoop and related technology.
  • Experience in Data Visualization tools such as Tableau, Power-BI
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