Growth Marketing & Insights: Marketing Measurement Senior Analyst
Adobe
San Jose
hace 1 día

The Opportunity

As concerns for data privacy rise with regulations such as GDPR and CCPA, marketers are adapting to the new era that’s becoming more cookie-less.

As spend rises in channels with fewer data, such as Facebook and YouTube, Adobe is exploring a new way of measuring the efficiency of these channels.

If you are passionate about marketing measurement, have a deep understanding of the digital media landscape, have a growth attitude, and love data, we are looking for you to join Adobe to help us scale the business!

What you'll Do

You will be focused on measuring the efficiency of Adobe’s marketing investment, work with key business partners to identify investment opportunities, and conduct experiments to understand the incremental impact of media investment.

You will partner with the campaign and performance media teams to measure and optimize performance media investment and make data-driven recommendations to help scale Adobe’s digital media business.

What you need to succeed

  • Deep understanding of digital marketing in the new cookie-less environment
  • Experience with marketing measurement tools such as media mix modeling and multi-touch attribution
  • Expert knowledge in experimental design and lift studies
  • 7-10 years proven experience in digital marketing analysis
  • Ability to structure problems into data and analytics plans and execute.
  • Excellent communication skills
  • Direct experience demonstrating big data analytics platforms like Hadoop
  • Strong proficiency in querying, manipulating, and analyzing large data sets using SQL and / or SQL-like languages like Hive.
  • Experience with one or more data visualization tools such as Tableau, Excel, Power BI, etc
  • At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists.

    You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

    If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.

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