Analyst - Competitive Research
Publicis Groupe
Belén, Costa Rica
hace 14 horas

Company Description

Prodigious is a Publics Groupe’s production hub. Publicis is one of the largest communications groups in the world with over 80,0000 collaborators in over 100 countries.

In Prodigious, we believe in the Power of One, for that, we create an environment and a culture that allows high performing teams innovate and develop great experiences to our clients.

We are looking for highly talented and enthusiastic professionals that are passionate about Design, Digital Marketing, Code Quality, Continuous Delivery and Continuous Improvement.

Job Description

The Competitive Research Analyst is responsible for providing day to day support to our team with efficient, thorough, and thoughtful market data analysis and research that serves as the foundation for insights-driven advertising campaigns and the development of digital products and services.

Responsibilities :

  • Create basic runs on Kantar Media Platforms.
  • Pull raw data from the different kantar media platforms.
  • Analyze the provided data provided by different vendors.
  • Data classification.
  • Creating reports on Excel.
  • Support in the creation of PowerPoint presentations
  • Qualifications

  • At least 1 year of work experience preferred, in marketing or research team, business analyst, or reporting.
  • Exceptional writing, communication, and presentation skills.
  • Fluent in English (B2 or higher)
  • Experience with MS Office applications like MS Word, MS Excel, MS PowerPoint.
  • Customer service and client-facing and working with external teams
  • Leadership and abilities oriented to share knowledge
  • Skills :

  • Knowledge in KANTAR Media Products Knowledge, Ispot, Adbeat, Nielsen, Adgooroo, Shareable, Strategy, Adscope
  • Knowledge of Digital advertising principles (Channels, Strategy Objectives, KPIs, Vocabulary & terminology)
  • Experience in spreadsheet manipulation for reports and data cleansing
  • Knowledge understanding metrics and dimensions in digital marketing
  • Knowledge highlight key learnings and translating those learnings into actionable
  • recommendations
  • Fluent in the use of Data visualization tools (Datorama, Tableau, DataStudio, etc...)
  • Familiarity with competitive content gap analysis and content strategies
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