Marketing Manager

Clavax

San Jose

hace 13 mins

Plan and execute all web, SEO / SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies of all the digital properties

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Contact and communicate with internal & external customers on a regular basis to review website and campaign performances, and Graduate in marketing or a related field

Proven working experience in digital marketing

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A / B and multivariate experiments

Good knowledge of website analytics tools (e.g. Google Analytics, Web Trends)

Experience in setting up and optimizing Google AdWords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

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