The Marketing & Communications Analyst will support the Integrated Marketing team in Latin America by participating in the process for developing and delivering cost-efficient, high-quality and creative marketing campaigns, virtual events, and marketing initiatives.
Work as part of a global integrated marketing team to implement strategies and processes for Latin America region.
Works directly with the team to ensure on-time delivery of activities. Responsible for the management of the campaign execution, ensuring adherence to agreed levels as well as the quality assurance of the delivered output.
Plays a critical role in campaigns development and delivery, providing product managers support and analytics.
Duties and Responsibilities
Support the development of creative assets using effective program management principles.
Develop email newsletters and marketing campaigns targeted at customers and sales representatives.
Creates and manages digital programs that support business initiatives, including, product launches, campaigns, and e-Commerce.
Develop measurement strategies that tie organizational objectives to digital measurement solutions.
As a team in collaboration with members of MSOL, present assets to and secure final approval from requestors.
Organize and deliver approved asset files to requestors.
Build strong stakeholder relationships and manage expectations for high volume, fast turnaround results.
Update customer and sales channel distribution lists as they are developed.
Develop monthly report standard metrics for campaigns and virtual events.
Conduct data entry into sales and marketing systems.
Design literature, direct mail, signage and other projects as directed, according to Emerson Brand Consistency Guidelines, using Adobe InDesign software or other.
Develop material for Internet Web pages, interactive media, and multimedia projects
Supports sales and demand creation through development and roll-out of webinars, customer success stories, case studies, and other digital sales enablement materials.
Evaluates and optimizes initiatives performance through introduction of metrics and analytics system and regular tracking.
Complete projects on schedule to support sales and marketing efforts.
Communicate workload to Marketing and Training Supervisor and work on prioritization.
Attend meetings on specific projects when needed.
Contribute ideas to refinement of campaign workflow process through use over time.
Support in planning, coordination, and execution of Measurement Solutions virtual events and seminars (as required)
Collaborate and share best practices with Marketing and Trainings Team.
Strong Microsoft Suite knowledge and ability, especially Excel, Word, PPT and Adobe InDesign (or similar graphic design software).
Excellent skills in written and oral communication (English), presentation, problem solving and critical thinking to optimize client satisfaction
Experience with developing marketing collateral in multiple delivery channels
Experience working with creatives and vendors, a plus (agencies, designers, writers)
Close attention to detail, follow-up, with a sense of urgency and perseverance
Ability to understand complex subject matter, and condense the ideas to concise, easily understood instructions.
Excellent interpersonal skills with the ability to communicate and retain a good working relationship with associates at multiple levels of the organization.
Aptitude for effective collaboration in a cross functional work environment; experiences working in teams across time zones
Can organize multiple tasks and possesses strong organizational skills
Ability to perform most duties without a lot of supervision
Strong team effort mentality
Natural ability to operate with a high level of energy, commitment and motivation
EDUCATION AND EXPERIENCE
Fluent English verbal / reading / writing. Portuguese is beneficial.
Bachelor’s degree in a relevant Marketing and / or Administration discipline.
Minimum 5 years of experience in integrated marketing and / or marketing program roles.