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The SEM is responsible for the creation and optimization of the paid search accounts. This position will manage the full life cycle of the campaign, from conception and defining objectives to execution, budget pacing, conversion tracking and reporting.
The ideal candidate is proactive, analytical, adaptable, and has an eye for detail. Requirements : Tactical campaign development and daily execution of all paid search campaigns including daily spend monitoring, keyword, ad copy, campaign creation and development.
Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
Hands-on bid optimization and bid strategy execution to meet and exceed targets.+1 years experience and hands on in SEM platforms.
full understanding and management of at least 1 of the most important buying platforms UIs and reporting functions, such as Adwords, Bing, Kenshoo and Marin.
Monitor and react to key account metrics, including but not limited to CTR, CPCs and impression share.Critically audit and analyze performance data to adjust as needed.English advanced.