Senior GTM Manager, Creative Cloud Video Category
San Jose
hace 4 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

As a member of the Digital Media Global CX team, the Senior GTM Manager helps drive the strategy and execution that delivers growth and sales success for Adobe Creative Cloud Video products for Consumers.

Creative Cloud gives consumers the world’s best creative apps and services, so they can make anything they can envision, wherever they are inspired.

A deep knowledge of digital marketing practices across customer segments will serve well as we partner with many internal Adobe teams to lead sophisticated, multi-functional initiatives that drive improved customer experiences, increased new customer acquisition and greater customer retention.

This team provides business critical insights using analytics, ensures multi-functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward.

We stay focused on aligning company priorities with strong day-to-day operations and help evolve early stage ideas into future-growth initiatives.

We are instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.

Team members are analytical and strategic, with a pragmatic sense for how to get things done, through positive relationships across the organization.

What you'll Do

  • Collaborate with Marketing, Sales, Finance, Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
  • Use data driven business models to optimize acquisition and retention funnels across all direct and indirect routes to market
  • Obsess over all customer experience journeys, finding opportunities for improvement and drive multi-functional teams to deliver
  • Collaborate with Analytics teams to understand trends in the business and develop insights that translate into impactful recommendations for growth
  • Partner with Marketing to establish and operate campaign frameworks that deliver best in class customer acquisition
  • Develop and maintain expertise in Adobe Creative Cloud’s key customer segments, and provide insights back to Product teams that result in improved product capabilities and experiences
  • Qualifications / Experience

  • BS / BA with 7+ years marketing, software, tech, or other consumer brands
  • Customer-first orientation, with experience working on B2C products or services
  • Deep understanding of digital business models and how to test and optimize customer experiences to deliver results
  • Genuine desire to have your impact measured in real-world metrics that correlate to near term and longer term sales success
  • Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities
  • Experience leading multi-functional multidisciplinary teams to launch high-impact business initiatives
  • Ability to rapidly assess a problem, define options, evaluate and execute to address critical business issues
  • Proven exceptional conceptual thinking and analytical problem-solving
  • The desire and ability to take a stand and advocate a course of action, communicating supporting facts and data to back up the position
  • Outstanding communication skills, both verbal and written, at all levels
  • Global cultural awareness and experience with in-region teams
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