Director, Integrated Marketing
San Jose
hace 5 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Are you passionate about building culturally relevant, engaging consumer brands?

The Director, Integrated Marketing will lead Adobe's consumer marketing programs for Adobe Express and our Student business.

This brand-critical role sits in Adobe's Global Brand Marketing team.

You will supervise the creative development, integration, measurement, and orchestration of integrated marketing campaigns.

This includes developing the integrating marketing expression / theme and campaign elements, including content, advertising, social and comms, email, events, brand partnerships, and co-creation programs with artists and influencers.

As a marketing leader, you will align with Adobe's campaign category strategists throughout the marketing process and partner with centers-of-excellence and agencies to deliver a cohesive and timely marketing plan across channels, while providing real-time data and insights to optimize marketing performance.

What you'll Do

Report in to Senior Director, Global Brand Marketing.

Lead development and execution of integrated marketing programs for Adobe Express and our Student business, globally. Your team will lead associated scope, timeline, and results measurement.

Lead a team of experienced marketers and collaborators.

Develop innovative and creative programs to make Adobe's brand relevant to a younger audience.

Partner with brand marketing peers to achieve program goals, assess requirements, and work with cross-functional teams to ensure delivery

Develop and lead detailed, global, integrated marketing plans that take into account strategic focus, audience, resources, and deliverables associated with defined objectives

Aggregate, organize, and synthesize program and project information in order to communicate with extended team and senior management

Establish credibility with peers and be a driving force for change when needed

Perform risk management : identify, analyze, respond, monitor, and control risks, resolve project-specific issues and customer concerns in a timely manner

Partner with your team to deliver clear status communication to partners, and leadership teams.

What you need to succeed

Bachelors / advanced degree, or equivalent experience

Minimum of 10-12 years of consumer marketing experience preferably on global consumer brands relevant with a young audience

Experience leading and motivating a team across both direct reports and partners

Validated understanding of marketing channels, programs, and strategies

Excellent collaborator management and presentation skills

Dedicated outlook requiring minimal oversight

Willingness to have fun!

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