Principal Product Marketing Manager
San Jose
hace 2 días

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

We are looking for a strategic product marketer to unlock the magic of Adobe’s non-pro content creation family of products targeted at social media marketers, entrepreneurs and SMBs (Adobe Spark).

You will be responsible for understanding the key drivers of engagement for each of our audience segments and building strategies and experiments, influencing teams across the user lifecycle in and out of the product.

The ideal candidate will be passionate about social media content creation trends, empowering small business entrepreneurs, and be able to demonstrate ability to influence in a matrixed environment. Could that be you?

Responsible for :

  • Deeply understanding our customer segments, their unique needs, and how they navigate content creation
  • Closely monitoring key success metrics including activation rates, repeat usage, conversion to upgrade, retention
  • Conducting ad-hoc research and analysis for understanding behaviors correlated with high engagement and retention, and behaviors surrounding specific needs / use cases
  • Developing and championing strategies and experiment concepts cross-functionally to meaningfully move business metrics
  • Partnering with lifecycle marketing teams to develop engagement strategies and launch new product releases that include messaging, positioning, GTM plans, and goals setting / reporting
  • Driving product / growth recommendations for increasing user success along their journeys and identifying upsell opportunities
  • Act as a change agent, guiding teams forward in a constantly evolving environment
  • Requirements :

  • Self-starter and proactive leader with 8+ years of product marketing experience from a technology SaaS company
  • Bachelor’s degree in business or marketing; MBA preferred
  • Deep understanding of social media market trends and competitive landscape
  • Experience with Entrepreneurs and Small-Medium Business audiences preferred
  • Proven ability to partner with product management and go to market teams to define and implement new programs and investments to achieve business goals.
  • Experience partnering with market researchers and translating insights into measurable strategies
  • Demonstrates outstanding analytical skills to identify, analyze, and use data to advise recommendations.
  • Gifted verbal and written communicator, who is comfortable in front of senior leadership groups, and colleagues alike
  • Experience managing resources optimally.
  • What You’ll Need to Succeed

  • Executive presence and excellent communication skills
  • Positive relationship building and influence skills across functions
  • Capability to identify problems without precedent and bias for action to address them
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