North America Marketing Specialist
Emerson
Costa Rica
hace 37 días

Description

Support NorthAmerica marketing campaign development processes to achieve sales enablementgoals of increasing the quantity and quality of marketing leads to the NorthAmerican Sales Channel.

Responsibilities

  • Work with NA Marketing Manager andIndustry Leaders on support of various Events, Conferences, and Trade Shows,including coordinating invitations, equipment coordination, and schedules.
  • Support marketing campaign developmentprocess and timeline by coordinating with Marketing team and other stakeholdersas needed.
  • Leverage Digital Marketing / Media skillsto publicize N.A. campaigns, events and other activities.
  • Develop strategies to capture contactsfrom campaigns to grow and clean contacts database for future campaignutilization
  • Standardizes and update N.A. contactlists / database according to Automation Solutions Eloqua database requirementsand guidelines
  • Be able to do design work andcoordinate designers or copywriters, MAP specialists to develop collateral tobe used by N.A. sales and marketing
  • Support the need for PowerPoint presentationrefinement and design
  • Leverage Emerson Global brandingprocesses to drive standardization in N.A. Emerson and Impact Partner brandingactivity.
  • Provide support of Sales and StrategicAccounts teams by helping capture Quantified Business Results (QBR’s) in CRMand putting many in whitepaper format to support broader reference.
  • Access and review various marketingresources (IIR and others) to provide reports that help with industry andcompetitive opportunities and / or trends.
  • Requirements

  • B.A. or B.S. or similar (Marketing, IT, IS, Computer Science or similar)or equivalent work experience
  • Experience in graphical design
  • Ability to do technical writing
  • Knowledge of database principles and report writing
  • Experience with marketing campaigns
  • Fluent with both digital and trade media
  • Familiarity with CRM
  • Experience with Marketing Automation systems (Eloqua preferred)
  • Command of Microsoft Office Software
  • Language English (with strong writing skills)
  • Ability to travel occasionally within the Americas
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