Product Marketing Manager
F5 Networks
San Jose
hace 1 día

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

For over 20 years, F5 has been the industry leader in application delivery. Now, we’re helping our customersimprove the performance and security of their applications,whether in the cloud or through the edge.

F5 is the only company on the planet that powers applications from development through their entire lifecycle so our customers enterprise businesses, service providers, governments, and consumer brands can deliver differentiated, high-performing, and secure digital experiencesto theircustomers.

But our success isn’t driven solely by what we do. We also care deeply about how we do it. Our culture is how we live, every single day, and it’s producing exceptional results not only for our customers, but also for our employees.

We understand that your life is about more than just work, and we’re committed to a culture that supports your whole life.

Position Summary

Are you an energetic Product Marketing Manager that yearns to understand target buyer personas and market trends? At F5, we enjoy launching and supporting new app delivery and security products, services, and technologies we share with customers, F5 sellers, analysts and channel partners! This product marketing role requires excellent communication skills in written and presentation formats, as well as confident marketing execution and business analysis skills with a consistent record of efficiently promoting technology products and solutions.

You will craft product positioning and messaging to drive the success of F5’s Shape bot defense product line.

You will also need strong communication and project coordination skills to work effectively with cross-functional teams, including Product Management, Sales, Corporate Marketing, and Business Development, to lead and execute on a wide variety of product marketing initiatives.

Demonstrated ability in developing customer and sales-facing presentations and other materials, including sales playbooks, white papers, website material, blogs, social media posts, videos, and written communications to employees and external partners, will enable your success.

Primary Responsibilities

  • Grow market insight, obtain industry knowledge and analyze data for technical and executive consumption to successfully position + message F5’s Shape solutions favorably and showcase our key differentiators
  • Build and use market intelligence by understanding the new and emerging personas, their buying criteria, and how they purchase
  • Research and know your competition, and efficiently communicate how to optimally position Shape products
  • Create product positioning and messaging that differentiates Shape products in the market
  • Develop and implement go-to-market plans in coordination with cross-functional team including corporate marketing, sales / channel readiness, and BD teams
  • Enable sales and channel teams by communicating the value proposition of Shape products and developing the sales tools we use in selling motions
  • Drive releases by developing launch plans for new products and services and handling the cross-functional implementation
  • Produce product collateral such as sales, customer, and analyst presentations, product datasheets, FAQs, sales playbooks, and webpages
  • Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for Shape products
  • Engage sales, channel, and customers via webcasts, direct meetings, marketing communications, and industry events to drive interest, and lead generation
  • Educate and support engagements with industry press and trade analysts
  • Knowledge, Skills and Abilities

  • Experience working in a global product marketing role in either a business unit, product line or central product marketing team
  • Great teamwork and interpersonal skills, working across global teams and organizations in an often-virtual environment
  • Solid understanding of enterprise product marketing, corporate marketing and selling motions
  • Excellent written and oral communication skills
  • Strong organizational, analytical and execution skills
  • Knowledge of security technologies is a plus; knowledge of enterprise infrastructure is required
  • Strong aptitude for determining optimal ways to analyze markets and position technology products
  • May require the ability to travel via up to 20%
  • Qualifications

  • BA / BS degree in Marketing or Engineering or equivalent experience required. MBA preferred.
  • 3+ years of experience in product marketing
  • 2- 4+ years analyzing products, customers and market dynamics
  • Physical Demands and Work Environment

  • Duties are performed in a normal office environment while sitting at a desk or computer table.
  • Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
  • Duties may require the ability to travel via automobile or airplane, approximately 20% of the time spent traveling.
  • LI-150184311 TM1

    The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

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