Job Description
Sage Intacct is looking for a detail-oriented, energetic B2B marketing professional to join our digital marketing team. The role will partner with external vendors as well as collaborating with the internal marketing and sales teams to maximize campaign impact.
This position demands strong digital marketing expertise combined with a desire to drive the sales pipeline to meet our aggressive growth targets.
The Digital Marketing Manager will not only be required to think on a strategic level with executive leadership, but also be hands-on in driving and executing marketing programs.
Key ResponsibilitiesKey Responsibilities :
Plan and implement efficient digital marketing programs across multiple channels including SEM / PPC, Paid Social, Display Advertising, and PPL to reach weekly lead targets by sales segments and industries
Prioritization and development of campaigns that support Sage Intacct’s marketing strategy / objectives, integrating the right mix of demand generations tactics
Manage digital ad platforms that will be used to attract, capture, and convert prospects into customers
Work with cross-organizational and global teams to define and prioritize short and long-term campaigns to drive conversions and lead generation
Measure and report on campaign results by channels to distill findings and insights that can be shared with partners across broader teams
Research competition, investigate benchmarks, and provide suggestions for campaign performance improvement
Partner with cross-functional teams to optimize experiences throughout the acquisition funnel to increase conversion rates
Manage and oversee predetermined budgets across all various channels
Actively perform tasks specific to our Google Ads campaigns including (but not limited to) keyword research, competitor research, ad copy development, landing page optimizations, and campaign set-up / strategy
Requirements :
BA / BS in Marketing, Communications, or related degree
5+ years of digital marketing experience
2+ years of experience in B2B marketing SaaS
Proven knowledge and expertise in digital marketing ad platforms (Required : Google Ads, LinkedIn, Facebook / Instagram)
Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team
Creative thinking capabilities that include an interest to learn and adopt new marketing strategies and tactics
Possess a solid understanding of Google Analytics and various demand generation tools (e.g. Salesforce, Marketo)
Demonstrated results in improving sales pipeline / funnel close ratios
Strong presentation and interpersonal skills
Attention to detail with outstanding project management skills
A strong quantitative problem solver with the ability to build and interpret models
Working knowledge of 6sense, TikTok, and Reddit are plus.
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