Marketing Manager Costa Rica
Marriott Vacations Worldwide
Los Sueños
hace 2 días

Descripción del empleo

Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe.

Join our team and help deliver unforgettable experiences that make vacation dreams come true.

JOB SUMMARY

Manages the development and implementation of promotional plans, advertising and marketing programs to generate sales, revenue and market exposure.

Manages marketing and advertising strategies and projects to achieve sales and marketing objectives. Develops marketing tools such as brochures, video, presentations, promotional materials, direct mail and tradeshow graphics for sales and convention services.

Partners with external advertising agencies to develop the media plan and execute associated projects. Serves as the primary liaison between operational management and the marketing team for assigned projects and marketing.

Verifies that revenue opportunities are maximized. Administers and manages annual budgets for assigned products. Manages production work for assigned projects to obtain marketing and revenue goals.

Relocation Assistance Provided

CANDIDATE PROFILE

Education and Experience

  • 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years’ experience in Marketing or a comparable professional area.
  • 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
  • R equired Q ualifications

  • Proficiency in reading and writing English and Spanish (additional language required for certain positions)
  • CORE WORK ACTIVITIES

    Conducting Marketing Activities to Achieve Departmental Goals

  • Manages marketing and advertising strategies and projects to achieve sales and marketing objectives.
  • Develops marketing tools such as brochures, video, presentations, promotional materials, direct mail and tradeshow graphics for sales and convention services.
  • Partners with external advertising agencies to develop the media plan and execute associated projects.
  • Develops and negotiates partnerships for broadcast promotions.
  • Develops and markets promotional events.
  • Building and Maintaining Relationships

  • Partners with external advertising agencies to develop the media plan and execute associated projects.
  • Develops and negotiates partnerships for broadcast promotions.
  • Assists the Public Relations Manager with the development of press kits and composition of press release.
  • Serves as the primary liaison between operational management and the marketing team for assigned projects and marketing.
  • Maximizing Revenue

  • Verifies that revenue opportunities are maximized.
  • Administers and manages annual budgets for assigned products.
  • Manages production work for assigned projects to obtain marketing and revenue goals.
  • MANAGEMENT COMPETENICES

    Leadership

  • Adaptability - Develops strategies and identifies resources to implement and manage change; models flexibility in adjusting priorities;
  • and communicates the need for change in a positive way that encourages commitment.

  • Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.
  • Problem Solving and Decision Making - Models and sets expectations for solving complex problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
  • Managing Execution

  • Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Driving for Results - Focuses and guides others in accomplishing work objectives.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and / or others;
  • prioritizes and arranges work requirements self and / or others to accomplish goals and verify work is completed.

    Building Relationships

  • Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and / or cultural perspectives;
  • utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.

    Generating Talent and Organizational Capability

  • Organizational Capability - Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and / or support the goals of an organizational unit.
  • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
  • Learning and Applying Professional Expertise

  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and / or others.
  • Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
  • Guest Problem Resolution - Ability to record, track and resolve guest problems via property software, handle emergencies, and effectively deal with customer issues and complaints.
  • Revenue Management - Knowledge of revenue management concepts, processes and strategies such as average daily rate, revenue per available room, sales cycles and trends, account management, pricing and inventory management.
  • Skill in using a Yield Management system.

  • Economics and Finance - Knowledge of economic principles and practices, PandL statements, operating budgets, forecasting and scheduling, and the reporting of financial data.
  • Research - Skill in collecting information from a variety of sources relating to market data, historical use, travel and tourism, real estate, etc.
  • The ability to know when to seek addition information and where to look to find it.

  • Analysis - The ability to analyze and summarize detailed data and make recommendations. Included is the creation and maintenance of spreadsheets for storing data.
  • Sales Call Facilitation - Verifying that a call serves its sales objectives; maximizing the productiveness of interactions by monitoring and building on customers’ cues.
  • Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.
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