Director of Marketing and Fan Experience (SJSU ONLY)
Location : San José
Categories : Unit 9 - CSUEU - Technical Support Services, Athletics, Probationary, Full Time
Job Summary
Reporting to the Associate Athletics Director for Marketing, Licensing and Multimedia Services, the Director of Marketing and Fan Experience will oversee production of marketing plans, game day promotional activities and fan experience, and serve as in-game host for football, men’s basketball and other sports as assigned.
Priority will be given to department sponsorship requirements while improving the fan experience. The incumbent will work to build and strengthen community outreach through researching and developing new grassroots marketing with the goal of increasing attendance at home athletic events.
Key Responsibilities
Spearhead efforts in creation and fulfillment of marketing plans and strategies in an effort to increase department revenue and attendance while continually improving the fan experience.
Develop timing sheets, game scripts and plan, conduct, and evaluate effectiveness of game-day promotional and entertainment activities and promotions.
Serve as main game day producer in charge of execution of all game day related fan experience elements such as video board production, run of show, fan zones, etc
Lead the ideation, planning and implantation of cutting-edge promotions, fan engagement opportunities and other in-venue interactive activities
Develop and implement strategies to increase levels of student involvement. Including, but not limited to, appearing at student group meetings, orientation, working closely with Student Government, Recreational Sports, Student Affairs and Residence Life to provide activities for students in conjunction with athletic events.
In-game host for football and men’s basketball to enhance in-game experience
Editor and distributor of official Spartan Athletics E-newsletter.
Athletics liaison with Spartan Squad and athletics administrator for SAMMY mobile application.
Supervise, train and schedule interns and graduate assistant staff as well as game day staffing to present the best possible fan experience.
Manage special events such as Fan Fest, Spartan Village, etc.
Staff liaison for Sirens of Sparta Dance Team during Spartan Basketball Season
Knowledge, Skills & Abilities
Knowledge of NCAA Compliance Rules and athletics department policies. Ability to quickly learn and apply a variety of state, federal, CSU, and SJSU policies and procedures
Ability to independently handle multiple work unit priorities and projects
Strong skills in event planning
Ability to set appropriate priorities to meet critical deadlines
Ability to perform accurately in a detail-oriented environment, and handle multiple work priorities; organize and plan work and projects
Ability to work independently, exercise sound judgement, make constructive recommendations, interpret and apply policies and procedures, and perform work in various situations where numerous and diverse demands are involved
Ability to train others on new skills and procedures and provide lead work direction
Working knowledge of computer software programs such as : Adobe Creative Suite, Microsoft Office, database management, and TMMessenger
Strong interpersonal skills with the ability to build and maintain working relationships with staff and students
Skills in training and working with a volunteer student staff
Demonstrated knowledge of leading game presentation for live sporting events for audiences of 10,000+
Thorough knowledge of all social media platforms including Facebook, Twitter, Instagram, etc.
Ability to manage a flexible schedule, including travel and attendance at all home and select road athletic events
Required Qualifications
A bachelor's degree and / or equivalent training
Two years of administrative work experience involving study, analysis, and / or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs
License
A valid driver's license is required for this position. Out of state candidates selected for the position must obtain a State of California driver's license within 10 days of hire in accordance with the California Department of Motor Vehicles regulations.
Once hired the employee must successfully complete the Defensive Driver Training Program provided by the State of California for California State University campuses.
Preferred Qualifications
Bachelor’s Degree in Marketing, Communications, or similar field
Experience working in marketing / fan experience setting, including in-venue game production and / or in-game host. Experience with Adobe Suite
Compensation
Classification : Administrative Analyst / Specialist Exempt I
Anticipated Hiring Range : $4,378 / month - $5,071 / month
CSU Hiring Range : $3,897 / month - $7,051 / month
San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .
